The affective-emotional communication in shoppingscapes: case study

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dc.contributor.authorMaffei, Simone
dc.contributor.authorDurão, Maria João
dc.contributor.authorMenezes, Marizilda dos Santos
dc.contributor.institutionEscola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
dc.date.issued2013
dc.descriptionRevista Lusófona de Arquitectura e Educação
dc.description.abstractShoppingscapes on urban roads, such as streets and avenues, require study and more specific attention. You must be aware of the emotional communication, an important factor with regard to the influence on the perception and acquisition process by the observer. Reaching the consumer cognitively, arousing emotion and desire to want to have the observed object is one of the goals of emotional communication, and that only happens with the proper use of elements of perception. This paper aims to highlight the need for interdisciplinary design and architecture, especially in the case of shoppingscapes in open spaces that sell fashion items. The case study raises a reflection on the elements of perception in the windows as to whether they are being clearly communicated. It also discusses how the same are interfering or being interfered by the shoppingscapes of Avenida da Liberdade in Lisbon.en
dc.description.statusNon peer reviewed
dc.formatapplication/pdf
dc.identifier.citationMaffei , S , Durão , M J & Menezes , M D S 2013 , ' The affective-emotional communication in shoppingscapes: case study ' , Revista Lusófona de Arquitectura e Educação .
dc.identifier.issn1646-6756
dc.language.isoeng
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofRevista Lusófona de Arquitectura e Educação
dc.rightsopenAccess
dc.subjectARQUITETURA
dc.subjectLISBOA
dc.subjectPERCEÇÃO
dc.subjectDESIGN ARQUITETÓNICO
dc.subjectCONSUMISMO
dc.subjectCOMUNICAÇÃO
dc.subjectEMOÇÕES
dc.subjectARCHITECTURE
dc.subjectLISBON
dc.subjectPERCEPTION
dc.subjectARCHITECTURAL DESIGN
dc.subjectCONSUMERISM
dc.subjectCOMMUNICATION
dc.subjectEMOTIONS
dc.titleThe affective-emotional communication in shoppingscapes: case studyen
dc.typearticle

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Revista Lusófona de Arquitectura e Educação nº 08-09 (2013)