The story of Finland, as told by two weeklies : the long narratives of Suomen Kuvalehti and Apu

Abstract

Over 100 years, two magazines have reported about Finland to Finns. However, their focus and working tools have been different. One has tried to catch the gaze of the educated few, while the other has focussed on the whole family. During various social turns, one has better caught the public gaze and the other has been less successful – but during the following decade, the roles have changed. The eternal problem for both is the question of topicality.