O desenvolvimento do capital intelectual e sua relatividade na alavancagem de actividade fim da Petrobras
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Data
2013
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Resumo
Na era da multiplicação da informação, do saber e da Ciência, as nações e suas
empresas estão evoluindo aceleradamente para uma sociedade do conhecimento
interligada em rede. Nessa perspectiva, o novo DNA das Organizações são os bits,
bytes, terabytes, informação, conhecimento e a sua transformação em inteligência
econômica, e não mais, exclusivamente, a posse e a propriedade de capital financeiro e
de matérias-primas transformáveis. Um dos fatores para esse avanço é a permanente
geração do Capital Intelectual e a sua transformação em resultados. Assim, as
Organizações empresariais que não criam conhecimentos e não inovam seus processos,
produtos e serviços, na era da infovia, estão condenadas à entropia. A PETROBRAS,
em face das suas necessidades operacionais e considerando o modelo de
desenvolvimento incipiente das Universidades brasileiras, desde meados dos anos 50,
verticalizou o processo de desenvolvimento técnico-científico, isto é, a produção do
Capital Intelectual, visando a alavancagem da sua atividade-fim. A presente tese é um
mergulho na dinâmica do desenvolvimento do Capital Intelectual da PETROBRAS ao
longo de suas diferentes trajetórias tecnológicas, considerando seus saberes, redes de
aprendizagem, P&D, informação e a sua Universidade Corporativa como os principais
eixos determinantes de um paradigma técnico-científico de desenvolvimento do
conhecimento da Organização, em princípio, renovável, o qual, nesta Tese, o
apresentamos consubstanciado como um Paradigma de Desenvolvimento do Capital
Intelectual, aplicado ao longo das referidas trajetórias tecnológicas. A partir desse
contexto, pretendeu-se investigar como a PETROBRAS produz, aplica e gerencia o
Capital Intelectual, dissecando sua relatividade, natureza, valor, posse e propriedade
enquanto bem econômico, e como o transforma em resultados benéficos à corporação e
aos seus Stakeholders. Depreende-se que a Estatal é uma Organização ILCK, porém
bicéfala, cujo capital intelectual é produzido e controlado principalmente pelo CENPES
e por sua Universidade Corporativa, mas é também fruto de parcerias exógenas. O seu
Capital Humano, principal expressão do seu Capital Intelectual, surpreendentemente,
apresentou um valor monetário muito baixo relativamente ao elevado valor do seu
Capital Intelectual. Entretanto, como fruto de um Capital Estratégico e Político e da
relatividade e refletividade intercapitais conclui-se que a Organização PETROBRAS, no
Estado brasileiro, é um de seus melhores exemplos que precisa ser preservado.
In the age of the multiplication of information, science, and know-how, nations and their companies are quickly evolving into a web-connected society of knowledge. In this context, the new DNA of the organizations is composed of bits, bytes, information, knowledge and a transformation into economic intelligence - not solely based on the possession and ownership of financial capital and raw materials. One of the reasons behind this advance is the permanent generation of intellectual capital and its transformation into results. Thus, business organizations that do not create knowledge and do not innovate their processes, products, and services in the era of the information highway (infobahn), are doomed to entropy. PETROBRAS, due to their operational needs and considering the incipient development model of Brazilian universities since the mid-50s, has verticalized the technical-scientific development process, i.e. the production of intellectual capital in order to leverage their main activity. This thesis is a delve into the dynamic of the intellectual capital development of PETROBRAS along with its different technological paths, considering its knowledge and learning networks, R&D, information and its Corporate University as the determinants of a main axis of a techno-scientific paradigm of development of the Organizational knowledge, renewable, initially, which, in this thesis, is presented embodied as a Paradigm of Intellectual Capital Development, applied along the said technological trajectories. Within this context, an investigation was conducted of how PETROBRAS produces, applies, and manages intellectual capital, dissecting its relativity, nature, value, property and ownership as an economic good, looking at how to turn it into beneficial results for the corporation and its stakeholders. It appeared that the state-owned Organization ILCK is bicephalous and has Intellectual Capital produced and controlled mainly by CENPES and a Corporate University, also the result of exogenous partnerships. Its Human Capital, the main expression of their Intellectual Capital, surprisingly, had a monetary value too low for the high value of their Intellectual Capital. However, as a result of Political and Strategic Capital and relativity and reflectivity intercapital it is concluded that the Organization PETROBRAS, in the Brazilian state, is one of his best examples needing to be preserved.
In the age of the multiplication of information, science, and know-how, nations and their companies are quickly evolving into a web-connected society of knowledge. In this context, the new DNA of the organizations is composed of bits, bytes, information, knowledge and a transformation into economic intelligence - not solely based on the possession and ownership of financial capital and raw materials. One of the reasons behind this advance is the permanent generation of intellectual capital and its transformation into results. Thus, business organizations that do not create knowledge and do not innovate their processes, products, and services in the era of the information highway (infobahn), are doomed to entropy. PETROBRAS, due to their operational needs and considering the incipient development model of Brazilian universities since the mid-50s, has verticalized the technical-scientific development process, i.e. the production of intellectual capital in order to leverage their main activity. This thesis is a delve into the dynamic of the intellectual capital development of PETROBRAS along with its different technological paths, considering its knowledge and learning networks, R&D, information and its Corporate University as the determinants of a main axis of a techno-scientific paradigm of development of the Organizational knowledge, renewable, initially, which, in this thesis, is presented embodied as a Paradigm of Intellectual Capital Development, applied along the said technological trajectories. Within this context, an investigation was conducted of how PETROBRAS produces, applies, and manages intellectual capital, dissecting its relativity, nature, value, property and ownership as an economic good, looking at how to turn it into beneficial results for the corporation and its stakeholders. It appeared that the state-owned Organization ILCK is bicephalous and has Intellectual Capital produced and controlled mainly by CENPES and a Corporate University, also the result of exogenous partnerships. Its Human Capital, the main expression of their Intellectual Capital, surprisingly, had a monetary value too low for the high value of their Intellectual Capital. However, as a result of Political and Strategic Capital and relativity and reflectivity intercapital it is concluded that the Organization PETROBRAS, in the Brazilian state, is one of his best examples needing to be preserved.
Descrição
Orientação: Manuel Tavares Gomes ; co-orientação: Manuel
Carvalho da Silva
Palavras-chave
EDUCAÇÃO, INFORMAÇÃO, CONHECIMENTO, INOVAÇÃO, COMPETÊNCIAS, CAPITAL INTELECTUAL, EDUCATION, INFORMATION, KNOWLEDGE, INNOVATION, SKILLS, INTELLECTUAL CAPITAL, BRASIL, PETROBRAS, BRAZIL, DOUTORAMENTO EM EDUCAÇÃO