''Cashless'' transactions : perceptions of money in mobile payments
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Data
2009
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Edições Universitárias Lusófonas
Resumo
A limited number of ‘cashless transaction’ studies addressed the issue that the mode of
payment affects perceptions of money and purchase behaviour, the majority of the
research is in the area of the credit card payment mode. Credit card based research
has shown that when a credit card based payment is used, the volume, value and type
of products purchased increase. Whether this is due to the credit element or to the
‘cashless or mobile’ element of the transaction is not known. The notion that the
tangibility of cash influences perceptions of money is not novel, but it is untested. This
discussion paper suggests that under conditions of cash, there is awareness
(conscious/unconscious) that a possession of value transferred and this perception
may well have a direct impact on people’s perception of money and their spending
behaviour.
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PAGAMENTOS EM LINHA, COMPORTAMENTO DOS CONSUMIDORES