Vestir um conto: uma experiência participativa entre o design de comunicação e o vestuário infantil
Miniatura indisponível
Ficheiros
Data
2011
Autores
Título da revista
ISSN da revista
Título do Volume
Editora
Resumo
Este trabalho nasce da vontade de explorar relações entre o Design de Comunicação e o vestuário infantil. Tem como objectivo fomentar um trabalho participativo no qual a produção de vestuário assume papel central no imaginário infantil, que inclui uma proposta da criação de t-shirts para crianças dos 6 aos 7 anos.
O desenvolvimento da proposta foi motivado pela seguinte questão: Pode a participação das crianças, na criação do seu próprio vestuário, gerar soluções que evitem os estereótipos da iconografia visual da roupa segmentada por género?
No enquadramento do trabalho estão referências a elementos históricos da relação da comunicação com o vestuário, à fantasia (MUNARI, 2007), ao design emocional (NORMAN, 2004) e ao desenvolvimento e socialização entre crianças (TOMLIN, s.d.). A metodologia é apoiada num processo participativo através da utilização dos métodos Grupo Focal, Sondas Culturais e Observação Etnográfica, permitindo a inclusão de 15 alunos do primeiro ciclo. Foi assim possível fazê-las contribuir com o seu imaginário para a conceptualização do produto final. A proposta resultou na elaboração de t-shirts que incorporam contos infantis interactivos (o Voadora, o Distraído e o Vaidoso), aplicando a experiência do Design de Comunicação aplicadas à cor, formas, texturas e tipografia. Cada t-shirt transporta uma personagem “amigo” para qualquer criança, com capacidades de interacção individual e/ou colectiva, possibilitando novas formas de estimular a sua fantasia.
This work was born from the desire to explore relationships between Design Communication and children's wear. It aims to foster a participatory work in which the production of clothing plays a central role in childhood imagination including the creation of a set of t-shirts for six-to seven-years-old children. The development of the proposal was driven by the following: Can the participation of children in creating their own clothes, generate solutions that avoid the stereotypes of the visual iconography of clothing segmented by gender? In the framework of this proposal there are references to the historical elements regarding the aspects of communication design applied to clothing, children fantasy (MUNARI, 2007), behaviors from the emotional design (NORMAN, 2004) and the development and socialization among children (TOMLIN, s.d.). The methodology was designed to support a participatory process through Focus Group methods, Cultural Probes and Ethnographic Observation, allowing the inclusion of 15 students of primary school. It was thus possible to make them contribute with their imagination to the conceptualization of the final product. The proposal resulted in the production of t-shirts that incorporate interactive children's stories (the Flyer, the Vain and the Distracted) by applying the experience of communication design in the use of colour, shapes, textures and typography. Each t-shirt portrays a story and carries a character known as "friend", enabling to any child to play with an individual interaction and / or collective interaction and suggesting new ways of stimulating their imagination.
This work was born from the desire to explore relationships between Design Communication and children's wear. It aims to foster a participatory work in which the production of clothing plays a central role in childhood imagination including the creation of a set of t-shirts for six-to seven-years-old children. The development of the proposal was driven by the following: Can the participation of children in creating their own clothes, generate solutions that avoid the stereotypes of the visual iconography of clothing segmented by gender? In the framework of this proposal there are references to the historical elements regarding the aspects of communication design applied to clothing, children fantasy (MUNARI, 2007), behaviors from the emotional design (NORMAN, 2004) and the development and socialization among children (TOMLIN, s.d.). The methodology was designed to support a participatory process through Focus Group methods, Cultural Probes and Ethnographic Observation, allowing the inclusion of 15 students of primary school. It was thus possible to make them contribute with their imagination to the conceptualization of the final product. The proposal resulted in the production of t-shirts that incorporate interactive children's stories (the Flyer, the Vain and the Distracted) by applying the experience of communication design in the use of colour, shapes, textures and typography. Each t-shirt portrays a story and carries a character known as "friend", enabling to any child to play with an individual interaction and / or collective interaction and suggesting new ways of stimulating their imagination.
Descrição
Orientação : Helena Elias
Palavras-chave
COMUNICAÇÃO, MESTRADO EM DESIGN, DESIGN, DESIGN DE COMUNICAÇÃO, VESTUÁRIO, VESTUÁRIO INFANTIL, IMAGINAÇÃO, COMMUNICATION, DESIGN, COMMUNICATION DESIGN, CLOTHING, CHILDREN CLOTHING, IMAGINATION