Children’s cancer narratives on YouTube : Agency and entrepreneurship in Brazilian CarecaTV

dc.contributor.authorMarôpo, Lidia
dc.contributor.authorCarvalho, Raiana de
dc.contributor.authorJorge, Ana Margarida Ferreira Rato
dc.contributor.institutionCICANT (FCT) - Centro de Investigação em Comunicação Aplicada, Cultura e Novas Tecnologias
dc.date.issued2020
dc.description.abstractThis article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.pt
dc.description.abstractThis article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.en
dc.identifier.citationMarôpo, L, Carvalho, R D & Jorge, A M F R 2020, 'Children’s cancer narratives on YouTube : Agency and entrepreneurship in Brazilian CarecaTV', Global Studies of Childhood, vol. 11, no. 4, pp. 318-330. https://doi.org/10.1177/2043610620967018
dc.identifier.doihttps://doi.org/10.1177/2043610620967018
dc.identifier.issn2043-6106
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=85094630961&partnerID=8YFLogxK
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSAGE Publications Ltd
dc.relation.ispartofGlobal Studies of Childhood
dc.rightsopenAccess
dc.subjectCOMUNICAÇÃO
dc.subjectSAÚDE
dc.subjectMEIOS DE COMUNICAÇÃO EM LINHA
dc.subjectREDES SOCIAIS
dc.subjectYOUTUBE
dc.subjectINFLUENCERS
dc.subjectCANCRO
dc.subjectCOMMUNICATION
dc.subjectHEALTH
dc.subjectDIGITAL MEDIA
dc.subjectSOCIAL NETWORKS
dc.subjectYOUTUBE
dc.subjectINFLUENCERS
dc.subjectCANCER
dc.titleChildren’s cancer narratives on YouTube : Agency and entrepreneurship in Brazilian CarecaTVen
dc.typearticle

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