Children’s cancer narratives on YouTube : Agency and entrepreneurship in Brazilian CarecaTV

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dc.contributor.authorMarôpo, Lidia
dc.contributor.authorCarvalho, Raiana de
dc.contributor.authorJorge, Ana Margarida Ferreira Rato
dc.contributor.institutionCICANT (FCT) - Centro de Investigação em Comunicação Aplicada, Cultura e Novas Tecnologias
dc.date.issued2021
dc.descriptionGlobal Studies of Childhood
dc.description.abstractThis article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.pt
dc.description.statusNon peer reviewed
dc.formatapplication/pdf
dc.identifier.citationMarôpo , L , Carvalho , R D & Jorge , A M F R 2021 , ' Children’s cancer narratives on YouTube : Agency and entrepreneurship in Brazilian CarecaTV ' , Default journal .
dc.identifier.issn1646-3730
dc.language.isoeng
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofDefault journal
dc.rightsopenAccess
dc.subjectCOMUNICAÇÃO
dc.subjectSAÚDE
dc.subjectMEIOS DE COMUNICAÇÃO EM LINHA
dc.subjectREDES SOCIAIS
dc.subjectYOUTUBE
dc.subjectINFLUENCERS
dc.subjectCANCRO
dc.subjectCOMMUNICATION
dc.subjectHEALTH
dc.subjectDIGITAL MEDIA
dc.subjectSOCIAL NETWORKS
dc.subjectYOUTUBE
dc.subjectINFLUENCERS
dc.subjectCANCER
dc.titleChildren’s cancer narratives on YouTube : Agency and entrepreneurship in Brazilian CarecaTVen
dc.typearticle

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CICANT - Artigos de Revistas Internacionais com Arbitragem Científica