Technology and community communication: the use of the radio broadcasting as a strategy for urban sustainability

Ver registo simples
dc.contributor.authorAlmeida, Edney Mota
dc.contributor.authorViana, Lúcio Hanai Valeriano
dc.contributor.institutionCeIED (FCT) - Centro de Estudos Interdisciplinares em Educação e Desenvolvimento
dc.date.issued2020
dc.description.abstractThis work addresses a study developed in the city of São Paulo (Brazil) with the Rádio Comunitária Heliópolis (Heliópolis Community Radio Station), which from Monday to Friday, from 12h00 to 14h00, broadcasts the programme Bairro Educador (Educating Neighbourhood). The research was conducted between November 12 and 16, 2018, aiming to understand how a community radio station can contribute to sustainable urban development. By means of participant observation, the programme schedule and episodes (via radio and the internet) and the broadcasted interviews were analysed. Despite the anthropological approach, the research was based on the theory of communication, using the concepts of social marketing and communication for development, aimed to capture changes in awareness, behaviour and human action due to the challenges imposed by contemporary society. The concepts used challenges habits and cultural and social attitudes standardized and trivialized for decades by the social structure in force. The broadcasting schedule, directed at urban sustainability, indicated strong appeal for the listeners, especially when an average of 100% increase in audience was observed the moment it was disseminated. This appeal was reaffirmed in the qualitative analysis on the listeners’ participation in the social networks. These allow us to conclude that despite the difficulties in altering the population’s deep-rooted behaviour standards, it is possible to envisage possibilities for social transformation using diversified communication technologies. The literature, as well as the phenomenon observed, indicates that different factors may influence actors’ involvement in the search for collective solutions for common problems. It was possible to verify that a broadcast programming strategy aimed at raising awareness, mobilizing and sensitizing, placing the common citizen in the centre of the proposals, can have a significant impact in solving or reducing the problems related to urban sustainability.en
dc.formatapplication/pdf
dc.identifier.citationAlmeida , E M & Viana , L H V 2020 , Technology and community communication: the use of the radio broadcasting as a strategy for urban sustainability . in Série Cultura e Território . Edições Universitárias Lusófonas . https://doi.org/10.24140/2020-sct-vol.4-2.4
dc.identifier.doihttps://doi.org/10.24140/2020-sct-vol.4-2.4
dc.identifier.isbn978-989-757-125-1
dc.language.isoeng
dc.peerreviewedno
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofSérie Cultura e Território
dc.rightsopenAccess
dc.subjectEDUCAÇÃO
dc.subjectURBANISMO
dc.subjectESTAÇÕES DE RÁDIO
dc.subjectSUSTENTABILIDADE URBANA
dc.subjectTECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO
dc.subjectESTUDOS DE CASO
dc.subjectEDUCATION
dc.subjectURBANISM
dc.subjectRADIO STATIONS
dc.subjectURBAN SUSTAINABILITY
dc.subjectINFORMATION AND COMMUNICATION TECHNOLOGIES
dc.subjectCASE STUDIES
dc.subjectSDG 11 - Sustainable Cities and Communities
dc.titleTechnology and community communication: the use of the radio broadcasting as a strategy for urban sustainabilityen
dc.typebookPart

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
CultureTerritory-10.24140_2020-sct-vol.4-2.4.pdf
Tamanho:
769.03 KB
Formato:
Adobe Portable Document Format
Descrição:
Artigo
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
1.71 KB
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

CeiED - Capítulos de Livros Internacionais