Shoppingscapes architecture as a challenge : possible pattern for Serbia

Abstract

The paper is based on the multispecies analysis of the „ShoppingScapes“, buildings that are becoming the complimentary part of a city everyday contemporary living, as well as being social and global phenomena. The paper treats aspects of contemporary ShoppingScapes concepts as public spaces and factors of successful ambience created to make shopping more enjoyable. The analysis is based on researching building opportunities in WB, at first in Serbia. These objects as huge energy consumers are more often becoming self-sustaining systems which are using and exploit natural resources taking an active role in creating a new ecology. Having in mind that ShoppingScapes buildings spend a great amount of energy in the service phase, the authors are interested in researching the sustainable pattern for Serbia. This paper explains the influence of urban and cultural dynamic towards architecture of these objects and contemplates future possible solutions.