O investimento Português no Brasil e os desafios do futuro
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2009
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O presente estudo tem por objectivo analisar o papel desempenhado pelo Brasil no processo de internacionalização das empresas portuguesas e, consequentemente, da
economia nacional, com recurso preferencial ao Investimento Directo Estrangeiro no desenvolvimento desse processo, analisado não só na vertente económica, evidenciando a sua contribuição para a modernização e o aumento de competitividade da economia portuguesa, num mundo globalizado, mas também da sua relevância na criação de uma
nova imagem dos portugueses e das empresas nacionais, no Brasil, e no aumento da importância política de Portugal na América Latina, em resultado desse continuado esforço
de internacionalização. Para atingir o objectivo proposto, o Trabalho procura abordar o tema do
Investimento Directo Português no Brasil (IDPB) seguindo um caminho inverso do habitualmente utilizado, ou seja, a partir dos protagonistas – os investidores – obter um
conhecimento mais profundo dessa realidade e, com base nesse conhecimento, concluir para a teoria. A metodologia de trabalho adoptada consistiu na realização de um survey, que permitiu identificar 110 empresas de capitais portugueses, investidoras em 24 sectores da actividade económica brasileira, e no estudo de cinco casos paradigmáticos, seleccionados
a partir dessas empresas (estudo de caso, multi-casos). Os resultados obtidos permitem concluir ser o Brasil importante para o processo de internacionalização das empresas portuguesas, particularmente desde a segunda metade dos anos 90, dado tratar-se de um mercado de elevado potencial e em crescimento e dada
a existência de factores sócio-culturais de grande importância para as empresas investidoras portuguesas, e considerar a relevância assumida pelo IDPB não apenas como um fenómeno histórico, meramente conjuntural, mas sim como um fenómeno cuja importância se prolonga na actualidade, com perspectivas realistas de futuro.
Uma adequada pesquisa documental, complementada pela realização de entrevistas, e a correspondente análise crítica dos resultados permitem ainda identificar
quais os principais desafios que se colocam aos investidores portugueses no Brasil, para terem sucesso nos seus empreendimentos, no futuro, e concluir pela relevância do IDPB na criação de uma nova imagem dos portugueses e das empresas nacionais, no Brasil, e no aumento da importância política de Portugal na América Latina, em resultado desse
continuado esforço de internacionalização.
The main objective of the present study is to analyse the role played by Brazil in the process of internationalization of Portuguese enterprises and, consequently, the role played by the national economy, mainly through Direct Foreign Investment, in the development of this process, seen not only from an economic perspective, pointing out its contribution to the modernisation and increasing of the competitiveness of the Portuguese economy in a globalised world, but also as a relevant factor for the building of a new image. This includes both the Portuguese people and the national enterprises in Brazil, and the increase of the political importance of Portugal in Latin America, as a result of this continuous effort for internationalization. To reach this objective, our study tries to consider the issue of the Portuguese Direct Foreign Investment in Brazil (IDPB), following an inverse path to the usual. That is, starting from the protagonists – the investors – it tries to get a deeper knowledge of the reality of the IDPB and, based on this knowledge, it draws a conclusion for the theory. The adopted methodology begins with a survey which has allowed us to identify 110 enterprises of Portuguese capital, investing in 24 different sectors of the Brazilian economy, followed by a deep insight into five paradigmatic cases, chosen from those 110 enterprises (case and multi-cases study). The results led us to the conclusion that Brazil has played a crucial role in the process of internationalization of Portuguese enterprises, specially since the second half of the 90’s, not only due to the increase and great potentiality of the Brazilian market, but also due to the existence of social and cultural factors which are of a great importance to the Portuguese investors. This has also proven the assumed relevance of the IDPB, not simply as a historical phenomenon, purely conjunctural, but as a phenomenon of long lasting importance, with realistic perspectives for the future. An adequate documental research, complemented by some relevant interviews, together with the respective critical analysis of the results, allows us to identify the main challenges that Portuguese investors in Brazil have to face and overcome if they want to have success in their investments in the future. It also demonstrates the crucial importance of the IDPB in the building of a new image both for Portuguese people and national enterprises in Brazil, and in the increasing of the political importance of Portugal in Latin America, as a result of this continued effort for internationalization.
The main objective of the present study is to analyse the role played by Brazil in the process of internationalization of Portuguese enterprises and, consequently, the role played by the national economy, mainly through Direct Foreign Investment, in the development of this process, seen not only from an economic perspective, pointing out its contribution to the modernisation and increasing of the competitiveness of the Portuguese economy in a globalised world, but also as a relevant factor for the building of a new image. This includes both the Portuguese people and the national enterprises in Brazil, and the increase of the political importance of Portugal in Latin America, as a result of this continuous effort for internationalization. To reach this objective, our study tries to consider the issue of the Portuguese Direct Foreign Investment in Brazil (IDPB), following an inverse path to the usual. That is, starting from the protagonists – the investors – it tries to get a deeper knowledge of the reality of the IDPB and, based on this knowledge, it draws a conclusion for the theory. The adopted methodology begins with a survey which has allowed us to identify 110 enterprises of Portuguese capital, investing in 24 different sectors of the Brazilian economy, followed by a deep insight into five paradigmatic cases, chosen from those 110 enterprises (case and multi-cases study). The results led us to the conclusion that Brazil has played a crucial role in the process of internationalization of Portuguese enterprises, specially since the second half of the 90’s, not only due to the increase and great potentiality of the Brazilian market, but also due to the existence of social and cultural factors which are of a great importance to the Portuguese investors. This has also proven the assumed relevance of the IDPB, not simply as a historical phenomenon, purely conjunctural, but as a phenomenon of long lasting importance, with realistic perspectives for the future. An adequate documental research, complemented by some relevant interviews, together with the respective critical analysis of the results, allows us to identify the main challenges that Portuguese investors in Brazil have to face and overcome if they want to have success in their investments in the future. It also demonstrates the crucial importance of the IDPB in the building of a new image both for Portuguese people and national enterprises in Brazil, and in the increasing of the political importance of Portugal in Latin America, as a result of this continued effort for internationalization.
Descrição
Orientação: Carlos Machado Santos
Palavras-chave
INTERNACIONALIZAÇÃO DE EMPRESAS, INVESTIMENTOS EXTERNOS, EMPREENDEDORISMO, BRASIL, PORTUGAL, BUSINESS INTERNATIONALIZATION, EXTERNAL INVESTMENTS, ENTREPRENEURSHIP, BRAZIL, DOUTORAMENTO EM CIÊNCIA POLÍTICA, CIÊNCIA POLÍTICA, POLITICAL SCIENCE