Contributo da internet para o desenvolvimento do marketing turístico em Portugal
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Data
2013
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A Internet tem vindo a reforçar o estatuto de impulsionadora da sociedade contemporânea. Esta plataforma de comunicação de massas tem contribuído em muito para o desenvolvimento do marketing turístico, e-tourism e e-commerce de produtos turísticos. Na última década o turismo sofreu a maior transformação de sempre. A explosão de serviços online, dedicados ao turismo, foi gigantesca, tornando-se numa das maiores apostas de marketing. Tanto as empresas turísticas, entidades nacionais, assim como o cidadão comum, serviram-se da Internet para solucionar os seus problemas/desejos. A Internet tornou-se assim na maior plataforma de publicitação de pacotes turísticos das agências de viagens e transportadoras áreas, mas também uma forma de escape por parte do consumidor a esses mesmos produtos. O constante aparecimento de certos softwares e websites são os grandes impulsionadores do turismo electrónico praticado hoje em dia. Esta revolução no turismo traz consigo exigência: o consumidor tornou-se mais informado e isso manifesta-se numa maior exigência pelo produto ideal. Esta globalização de informação tornou também o consumidor independente, face às empresas, levando este a trabalhar, criar e consumir o seu próprio produto. Para isto veio também contribuir o preço, essa variável tão poderosa, levando o consumidor a procurar pelo melhor produto a baixo custo.
The Internet has been strengthening driving status of contemporary society. This mass communication platform has contributed greatly to the development of tourism marketing, e-tourism and e-commerce of tourism products. In the last decade tourism suffered the largest transformation ever. The explosion of online services, dedicated to tourism, was gigantic, becoming one of the largest marketing bets. Both tourism companies, national authorities, as well as ordinary citizens, they used the Internet to solve their problems/desires. The Internet has become the biggest platform for publicizing of tour packages for travel agents and carriers areas but also a way of escape for the consumer to such products. The constant appearance of certain software and websites are the major drivers of e-tourism practiced today. This revolution in tourism brings requirement: the consumer has become more informed and it manifests itself in a higher requirement by ideal product. This globalization of information has also become the consumer independent of enterprises and brought it to work, create and consume their own product. Also contribute to this came the price, this variable so powerful, prompting the consumer to search for the best product at low cost.
The Internet has been strengthening driving status of contemporary society. This mass communication platform has contributed greatly to the development of tourism marketing, e-tourism and e-commerce of tourism products. In the last decade tourism suffered the largest transformation ever. The explosion of online services, dedicated to tourism, was gigantic, becoming one of the largest marketing bets. Both tourism companies, national authorities, as well as ordinary citizens, they used the Internet to solve their problems/desires. The Internet has become the biggest platform for publicizing of tour packages for travel agents and carriers areas but also a way of escape for the consumer to such products. The constant appearance of certain software and websites are the major drivers of e-tourism practiced today. This revolution in tourism brings requirement: the consumer has become more informed and it manifests itself in a higher requirement by ideal product. This globalization of information has also become the consumer independent of enterprises and brought it to work, create and consume their own product. Also contribute to this came the price, this variable so powerful, prompting the consumer to search for the best product at low cost.
Descrição
Orientação: Eduardo Moraes Sarmento
Palavras-chave
COMUNICAÇÃO, MARKETING, MARKETING TURÍSTICO, INTERNET, COMÉRCIO ELETRÓNICO, E-TURISMO, PORTUGAL, MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE, COMMUNICATION, MARKETING, TOURISM MARKETING, INTERNET, E-COMMERCE, E-TOURISM, PORTUGAL