Drivers and barriers to digital television adoption in Portugal: the perspectives of the TV viewers and other main stakeholders

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dc.contributor.authorQuico, Célia
dc.contributor.authorDamásio, Manuel José
dc.contributor.authorHenriques, Sara
dc.contributor.authorVeríssimo, Iolanda
dc.contributor.institutionCICANT (FCT) - Centro de Investigação em Comunicação Aplicada, Cultura e Novas Tecnologias
dc.date.issued2011
dc.description.abstractTo understand what are the most significant factors for digital TV adoption by the Portuguese population in the switchover context is the main goal of the research project here presented. In April 26, 2012, the analogue terrestrial television switchoff is planned to occur in Portugal, according to the schedule published by the national telecommunication regulator Anacom. Digital terrestrial TV was launched in the country in April 2009, making Portugal one of the countries with a more ambitious schedule – or risky, depending on the perspective - for the full transition from analogue to digital terrestrial television. In this paper we will start by presenting the research project’s objectives, theoretical framework and research design. Next, we will present first results of the project focused on the barriers and drivers to digital TV adoption from two of the empirical studies which integrate it, namely, the quantitative inquiry administered to a representative sample of the Portuguese population and interviews with main stakeholders in the area of digital TV in Portugal. The perspectives of the television viewers are compared with other main stakeholders in this process. The paper will be concluded with a brief discussion of these results and a brief enumeration of next steps for the project.en
dc.description.statusNon peer reviewed
dc.formatapplication/pdf
dc.identifier.citationQuico , C , Damásio , M J , Henriques , S & Veríssimo , I 2011 , ' Drivers and barriers to digital television adoption in Portugal: the perspectives of the TV viewers and other main stakeholders ' , Default journal . https://doi.org/10.1145/2000119.2000137
dc.identifier.doihttps://doi.org/10.1145/2000119.2000137
dc.identifier.issn1646-3730
dc.language.isoeng
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofDefault journal
dc.rightsopenAccess
dc.subjectINOVAÇÃO TECNOLÓGICA
dc.subjectAUDIÊNCIAS TELEVISIVAS
dc.subjectTELEVISÃO DIGITAL
dc.subjectDIGITAL TELEVISION
dc.subjectTECHNOLOGICAL INNOVATION
dc.subjectTELEVISION RATINGS
dc.titleDrivers and barriers to digital television adoption in Portugal: the perspectives of the TV viewers and other main stakeholdersen
dc.typearticle

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