Drivers and barriers to digital television adoption in Portugal: the perspectives of the TV viewers and other main stakeholders
Miniatura indisponível
Data
2011
Título da revista
ISSN da revista
Título do Volume
Editora
Resumo
To understand what are the most significant factors for digital TV
adoption by the Portuguese population in the switchover context
is the main goal of the research project here presented. In April
26, 2012, the analogue terrestrial television switchoff is planned
to occur in Portugal, according to the schedule published by the
national telecommunication regulator Anacom. Digital terrestrial
TV was launched in the country in April 2009, making Portugal one of the countries with a more ambitious schedule – or risky,
depending on the perspective - for the full transition from analogue to digital terrestrial television.
In this paper we will start by presenting the research project’s
objectives, theoretical framework and research design. Next, we will present first results of the project focused on the barriers and
drivers to digital TV adoption from two of the empirical studies
which integrate it, namely, the quantitative inquiry administered
to a representative sample of the Portuguese population and
interviews with main stakeholders in the area of digital TV in
Portugal. The perspectives of the television viewers are compared
with other main stakeholders in this process. The paper will be
concluded with a brief discussion of these results and a brief enumeration of next steps for the project.
Descrição
Palavras-chave
DIGITAL TELEVISION, TECHNOLOGICAL INNOVATION, TELEVISION RATINGS, TELEVISÃO DIGITAL, INOVAÇÃO TECNOLÓGICA, AUDIÊNCIAS TELEVISIVAS