O marketing político e a influência dos media
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Data
2013
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Neste trabalho o meu objetivo principal foi o de pretender realçar o verdadeiro valor do marketing político em qualquer campanha política para a escolha de um eventual candidato.
Foi feita uma análise baseada numa pesquisa sobre a importãncia dos media, o seu papel preponderante e, também como os media são uma ferramenta essencial para o marketing político.
De facto, presentemente, seria muito difícil separar o marketing político dos media, que são essenciais e exercem um papel primordial quer na vida política quer junto dos eleitores.
A escolha de um candidato depende, em grande parte, do modo como os media apresentam os seus temas e estratégias com informações relevantes, as quais podem ter um papel privilegiado na seleção de decisão numa campanha eleitoral.
In this work my main goal it was that one of pretending to emphasize the real value of the political marketing in some political campaign for the choice of an eventual candidate. It was made one analysis supported on a research about the media`s importance, its prevailing role, and also as the media are a very important tool for political marketing. In fact, nowadays, it would be very difficult to separate the political marketing from the media, who are essential and perform the main role either in political life or next to voters. The choice of a candidate depends on a great extent, the way as the media present its subjects, strategies for relevant information which can have a prevailing role in the selection of decision in an electoral campaign.
In this work my main goal it was that one of pretending to emphasize the real value of the political marketing in some political campaign for the choice of an eventual candidate. It was made one analysis supported on a research about the media`s importance, its prevailing role, and also as the media are a very important tool for political marketing. In fact, nowadays, it would be very difficult to separate the political marketing from the media, who are essential and perform the main role either in political life or next to voters. The choice of a candidate depends on a great extent, the way as the media present its subjects, strategies for relevant information which can have a prevailing role in the selection of decision in an electoral campaign.
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Orientação: Miguel Nuno Abreu Varela
Palavras-chave
COMUNICAÇÃO, MARKETING, MARKETING POLÍTICO, MEIOS DE COMUNICAÇÃO SOCIAL, MARKETING ELEITORAL, ESTRATÉGIAS DE MARKETING, COMMUNICATION, MARKETING, POLITICAL MARKETING, MEDIA, ELECTION MARKETING, MARKETING STRATEGIES