How do we value what we see on tv? : television's consumption and the cultivation of materialism in Romania
Miniatura indisponível
Data
2014
Título da revista
ISSN da revista
Título do Volume
Editora
CIGEST
Resumo
Studies have shown that the more people watch television, the higher are their estimates of certain
portrayed beliefs and values, one of which is materialism. The present article aims to show if and how
television and other media channels might shape materialistic values, having in mind the theories of
cultivation and social cognition, testing a possible connection between television consumption and
materialism. Also, we were interested in finding out if there are different characterizations of materialistic
value, specific to Romanians, considering socio-demographical variables. The research methodology included
an exploratory research and a quantitative one – survey on a sample of 407 persons. We used Richins’
scales of materialism, for the first time in Romania, testing them in this cultural specific context in order to
have a mutual, common base in comparing values.
Descrição
Palavras-chave
COMUNICAÇÃO, COMMUNICATION, TELEVISÃO, TELEVISION, CONSUMO TELEVISIVO, TELEVISION CONSUMPTION, COGNIÇÃO SOCIAL, SOCIAL COGNITION, MATERIALISMO, MATERIALISM, ROMÉNIA, ROMANIA