Percorrer IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 5 (2014) por autor "Ramalhoto, Filomena"
(CIGEST, 2014) Varela, Miguel; Lopes, Paula Bela Rosa Luis; Ramalhoto, Filomena
This article aims to analyse the importance of the event as an integrated tool in communication and
marketing. The literature review stresses the importance of business management as a way to guide a
company in order to produce and which has the support of the Marketing to perform the management of
the product / service as well as to help communicate. Under the various communication tools the
researchers highlight the events as a way to divulge the companies and the brands to their different
stakeholders.
