Events role in marketing and communication management
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Data
2014
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CIGEST
Resumo
This article aims to analyse the importance of the event as an integrated tool in communication and
marketing. The literature review stresses the importance of business management as a way to guide a
company in order to produce and which has the support of the Marketing to perform the management of
the product / service as well as to help communicate. Under the various communication tools the
researchers highlight the events as a way to divulge the companies and the brands to their different
stakeholders.
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Palavras-chave
GESTÃO, MANAGEMENT, COMUNICAÇÃO, COMMUNICATION, MARKETING, EVENTOS, EVENTS