Percorrer por autor "Lopes, Paula Bela Rosa Luis"

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    Events role in marketing and communication management
    (CIGEST, 2014) Varela, Miguel; Lopes, Paula Bela Rosa Luis; Ramalhoto, Filomena
    This article aims to analyse the importance of the event as an integrated tool in communication and marketing. The literature review stresses the importance of business management as a way to guide a company in order to produce and which has the support of the Marketing to perform the management of the product / service as well as to help communicate. Under the various communication tools the researchers highlight the events as a way to divulge the companies and the brands to their different stakeholders.
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    A Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidade exterior em Portugal
    (ISG, 2012) Lopes, Paula Bela Rosa Luis; Varela, Miguel Nuno Abreu; Carrillo Durán, Maria Victoria; Rosario, Filipe
    The object of the present research is to study a group of Outdoor Advertising companies in Portugal. The main goal of this research is to analyze the websites of these companies which have a website with information about the different kind of outdoors. The specific goal is to understand what kind of information is on the website and to which is focused. The methodology applied to this research consists of quantitative analysis and content analysis of the websites of Outdoor Advertising companies. As result of this research is possible to group the number of companies to each categories of outdoors. The major number of websites focused the communication to the localization of the outdoors in the different Portuguese cities.
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    Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
    (ISG, 2011) Carrillo Durán, Maria Victoria; Lopes, Paula Bela Rosa Luis; Varela, Miguel Nuno Abreu
    The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.
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    O papel da comunicação na gestão de projetos
    (CIGEST, 2015) Aboobakar, Rahissa Mahomedbasir; Lopes, Paula Bela Rosa Luis
    A Gestão de Projetos é um tema cada vez mais atual devido à importância que alcançou no mundo empresarial. Desta forma é essencial estudar a gestão de projetos e a sua aplicação em qualquer tipo de negócio, seja este diferente ou inovador e que siga as tendências do mercado. A relação da gestão de projetos com a comunicação é fundamental em todas as fases do projeto sendo considerada fator decisivo para o seu sucesso. Neste artigo apresenta-se um estudo empírico baseado num questionário aplicado a gestores de projetos com o objetivo de perceber a importância da comunicação nesta profissão.