Os determinantes responsáveis pelo comportamento das receitas totais numa companhia aérea do tipo tradicional (legacy): um estudo empírico usando a PLSR
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Data
2016
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A liberalização do transporte aéreo originou um ambiente competitivo numa industria altamente regulada no plano operacional, condicionando as estruturas de custos das empresas. O fator competitivo desloca-se assim para a gestão de receitas. O paralelo desenvolvimento das industrias de Informação e Tecnologia cria as condições para o desenvolvimento da “Industrialização da Gestão de Receitas”. Nos últimos 30 anos vários estudos e aplicações desenvolvem modelos de otimização da Receita Total, numa primeira fase por voo e atualmente na rede de transportadora. Estes modelos, na sua maioria utiliza informação estatística para, através de processos diversos, permitir a um analista decidir qual o modelo que melhor se adapta à procura existente. O presente trabalho pretende, determinando os fatores que influenciam a Receita Total, contribuir para o estudo do comportamento desta. Deste modo utilizando o método de Partial Least Squares, pretendeu-se estudar quais os determinantes e comportamento da Receita total numa companhia do tipo Legacy em três tipologias de rotas. Concluímos que é possível a monitorização do comportamento de um sistema de Revenue Management através do observação do comportamento da Receita Total durante o período de disponibilidade das tarifas para um determinado voo.
The liberalisation of air transport has led to a competitive environment in a highly regulated industry in the operational plan, conditioning the cost structures of the companies. The competitive factor shifts to the revenue management. The parallel development of Information and Technology (IT) industries creates the conditions for the development of the "industrialization of revenue management". Over the past 30 years several studies and develop applications and optimization models of total revenue, in the first instance for one given flight and currently in the carrier network. These models, mostly use statistical information to, through various processes, allow an analyst to decide which model best fits the demand. The present work aims to determine the factors that influence the total revenue and contribute to the study of the behavior of this variable. Thus using the method of Partial Least Squares, it was intended to study what are the determinants and behavior of total revenue of a Legacy carrier in three types of routes. We conclude that it is possible to monitor the behavior of a Revenue Management system through the observation of the behavior of Total revenue during the period of availability of rates for a given flight.
The liberalisation of air transport has led to a competitive environment in a highly regulated industry in the operational plan, conditioning the cost structures of the companies. The competitive factor shifts to the revenue management. The parallel development of Information and Technology (IT) industries creates the conditions for the development of the "industrialization of revenue management". Over the past 30 years several studies and develop applications and optimization models of total revenue, in the first instance for one given flight and currently in the carrier network. These models, mostly use statistical information to, through various processes, allow an analyst to decide which model best fits the demand. The present work aims to determine the factors that influence the total revenue and contribute to the study of the behavior of this variable. Thus using the method of Partial Least Squares, it was intended to study what are the determinants and behavior of total revenue of a Legacy carrier in three types of routes. We conclude that it is possible to monitor the behavior of a Revenue Management system through the observation of the behavior of Total revenue during the period of availability of rates for a given flight.
Descrição
Orientação : José
Manuel Ivo Carvalho Vicente
Palavras-chave
MESTRADO EM GESTÃO AERONÁUTICA, AERONÁUTICA, GESTÃO AERONÁUTICA, ESTUDOS EMPÍRICOS, AERONAUTICS, AVIATION MANAGEMENT, AIR TRANSPORT, EMPIRICAL STUDIES, REVENUE MANAGEMENT