O método de Onboarding como potencializador da socialização organizacional : a reestruturação do manual de acolhimento e integração na Sociedade Panificadora Costa & Ferreira
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2025
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Um processo de onboarding eficaz e bem estruturado pode tornar-se num fator determinante para o sucesso individual do colaborador e da organização, é uma ferramenta valiosa na promoção da socialização organizacional, criando as condições necessárias para os novos colaboradores, através das práticas de onboarding, que podem proporcionar a compreensão da cultura, dos valores e das dinâmicas organizacionais, em simultâneo que potenciam a sua produtividade e bem-estar. A incorporação de novas metodologias, podem fomentar a criação de mapas mentais e de sistemas de memória transacional, mecanismos que proporcionam inúmeros benefícios na integração de novos funcionários. O bem-estar de todos os colaboradores é um pilar fundamental na Panificadora Costa & Ferreira e nesse sentido, reformular e reestruturar os métodos de onboarding atualmente aplicados bem como transformar todo o processo de acolhimento e integração tornou-se num mecanismo essencial para garantir o bem-estar dos seus colaboradores, motivá-los e aumentar a taxa de retenção após o período inicial. Posto isto, foi realizado um diagnóstico às práticas utilizadas atualmente, no decorrer do processo de onboarding, e tendo em conta as necessidades apresentadas pela organização, bem como a diversidade cultural existente entre os colaboradores da organização, considera-se essencial reestruturar o manual de acolhimento e integração e propor novas práticas de onboarding, para facilitar este processo tornando-o cada vez mais eficaz. O presente trabalho de projeto foi elaborado no âmbito do término do curso de Mestrado em Gestão Avançada de Recursos Humanos, com o objetivo principal analisar e reestruturar o método de onboarding utilizado na Sociedade Panificadora Costa & Ferreira, propondo melhorias no processo de integração e acolhimento de novos colaboradores, que visam fortalecer a socialização organizacional e promover a cultura organizacional. A principal contribuição deste projeto baseia-se na realização de uma proposta de processo de onboarding ajustado ao contexto da Panificadora Costa & Ferreira, como potencializador da socialização organizacional, fortalecendo a cultura da empresa e promovendo a eficácia da organização.
An effective and well-structured onboarding process can become a determining factor for individual success and, consequently, for the organisation. It is a valuable tool for promoting organisational socialisation, creating the necessary conditions for new employees to understand the culture, values and organisational dynamics through onboarding practices, while at the same time boosting their productivity and well-being. The incorporation of other methodologies, such as mind maps and the development of transactional memory systems, as innovative mechanisms, can provide numerous benefits for the organisation and promote efficiency in the integration of new employees. The well-being of all employees is a fundamental pillar at Panificadora Costa & Ferreira and in this sense, reformulating and restructuring the onboarding methods currently applied and transforming the entire welcoming and integration process has become an essential mechanism for guaranteeing the well-being of its employees, motivating them and increasing the retention rate after the initial period. A diagnosis was made of the practices currently used during the onboarding process, and taking into account the needs presented by the organisation, as well as the cultural diversity existing among the organisation's employees, it is considered essential to restructure the welcome and integration manual and propose new onboarding practices to facilitate this process and make it increasingly effective. This project was developed as part of the Master's degree in Advanced Human Resources Management, with the main aim of analysing and restructuring the onboarding method used at Sociedade Panificadora Costa & Ferreira, proposing improvements to the process of integrating and welcoming new employees, with the aim of strengthening organisational socialisation and promoting the organisational culture. The main contribution of this project is based on developing a proposal for an onboarding process tailored to the context of Panificadora Costa & Ferreira, as a way of enhancing organisational socialisation, strengthening the company culture and promoting the organisation's effectiveness.
An effective and well-structured onboarding process can become a determining factor for individual success and, consequently, for the organisation. It is a valuable tool for promoting organisational socialisation, creating the necessary conditions for new employees to understand the culture, values and organisational dynamics through onboarding practices, while at the same time boosting their productivity and well-being. The incorporation of other methodologies, such as mind maps and the development of transactional memory systems, as innovative mechanisms, can provide numerous benefits for the organisation and promote efficiency in the integration of new employees. The well-being of all employees is a fundamental pillar at Panificadora Costa & Ferreira and in this sense, reformulating and restructuring the onboarding methods currently applied and transforming the entire welcoming and integration process has become an essential mechanism for guaranteeing the well-being of its employees, motivating them and increasing the retention rate after the initial period. A diagnosis was made of the practices currently used during the onboarding process, and taking into account the needs presented by the organisation, as well as the cultural diversity existing among the organisation's employees, it is considered essential to restructure the welcome and integration manual and propose new onboarding practices to facilitate this process and make it increasingly effective. This project was developed as part of the Master's degree in Advanced Human Resources Management, with the main aim of analysing and restructuring the onboarding method used at Sociedade Panificadora Costa & Ferreira, proposing improvements to the process of integrating and welcoming new employees, with the aim of strengthening organisational socialisation and promoting the organisational culture. The main contribution of this project is based on developing a proposal for an onboarding process tailored to the context of Panificadora Costa & Ferreira, as a way of enhancing organisational socialisation, strengthening the company culture and promoting the organisation's effectiveness.
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MESTRADO EM GESTÃO, GESTÃO DE RECURSOS HUMANOS, INSERÇÃO PROFISSIONAL, SATISFAÇÃO PROFISSIONAL, MANUAIS DE PROCEDIMENTOS, HUMAN RESOURCES MANAGEMENT, OCCUPATIONAL INTEGRATION, PROFESSIONAL SATISFACTION, PROCEDURE MANUALS