Os museus de calçada do centro histórico de Porto Alegre na atualidade
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2013
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Nessa pesquisa, tenho como foco central a comunicação entre museus e público. Parto da hipótese de que a comunicação é fator essencial para facilitar a integração entre público, patrimônio e museu, o que consequentemente influencia o processo educativo. A partir disso, levanto a hipótese principal, segundo a qual no museu que apresenta como tema o futebol, a comunicação entre instituição e público é mais eficiente, em função do que o tema representa, para a sociedade brasileira, o que não ocorre nas outras tipologias de museus, ou de outros tipos de patrimônio. A relevância deste estudo está em chamar a atenção sobre a forma como os museus pesquisados, nesta tese, estão organizados atualmente e o quanto estão distantes do paradigma contemporâneo definido pela sociomuseologia. Em primeiro lugar, realizo um estudo da comunicação desenvolvida pelos museus selecionados através de suas narrativas expositivas. Em segundo lugar, são analisados os perfis dos públicos destes museus. Em terceiro lugar, avalio o processo de comunicação entre estes museus e seus públicos, onde são observados aspectos como profissionalismo, divulgação midiática e ludicidade, frequência, preferência do público e aproveitamento da visita. Embora todos esses elementos sejam importantes, o estudo mostra que a apresentação de uma linguagem comum entre museu, patrimônio e público é fundamental para a melhor comunicação. Por fim, apresento a análise interpretativa, tanto dos dados como da observação, realizada em quatro museus: um dos quais em bairro e os outros três no centro histórico de Porto Alegre, Rio Grande do Sul.
The central focus in this research is the communication between museums and the public. I start at the hypothesis that communication is an essential factor to make the integration among the museum´s public, it´s patrimony and the museum itself easier. Such integration, consequently, influences the educational process. Starting at this point, I suggest the main hypothesis, according to it, that the museums present soccer as main theme, the communication between the institution and its public is more efficient because the same referential occurs in the Brazilian soccer rooter community and the Brazilian individuals what does not occurs in the other museums’ tipologys or another kinds of patrimony. The relevance of this study is get the attention of society about way museums analysed, in this research are organized and how far they are from the contemporary patterns defined by sociomuseology. In first place, I make a study about the communication developed by the museums through its explanatory narratives. In second place, there are analyzed the profiles of the public of the different kinds of museums. In third place, I rate the communication process between museums and its public, where are observed aspects as professionalism, media publicizing, recreation, frequency and preferences of the public. Although all of this elements are important, the study points that a presentation of a common language between the museum and the public is essential for a better communication. Finally, I present an interpretative analysis of data and the observation, made in four museums: one of them in neighbourhood and three others in the historic center of Porto Alegre, Rio Grande do Sul.
The central focus in this research is the communication between museums and the public. I start at the hypothesis that communication is an essential factor to make the integration among the museum´s public, it´s patrimony and the museum itself easier. Such integration, consequently, influences the educational process. Starting at this point, I suggest the main hypothesis, according to it, that the museums present soccer as main theme, the communication between the institution and its public is more efficient because the same referential occurs in the Brazilian soccer rooter community and the Brazilian individuals what does not occurs in the other museums’ tipologys or another kinds of patrimony. The relevance of this study is get the attention of society about way museums analysed, in this research are organized and how far they are from the contemporary patterns defined by sociomuseology. In first place, I make a study about the communication developed by the museums through its explanatory narratives. In second place, there are analyzed the profiles of the public of the different kinds of museums. In third place, I rate the communication process between museums and its public, where are observed aspects as professionalism, media publicizing, recreation, frequency and preferences of the public. Although all of this elements are important, the study points that a presentation of a common language between the museum and the public is essential for a better communication. Finally, I present an interpretative analysis of data and the observation, made in four museums: one of them in neighbourhood and three others in the historic center of Porto Alegre, Rio Grande do Sul.
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Orientação : Mário Moutinho
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MUSEOLOGIA, MUSEOLOGY, SOCIOMUSEOLOGIA, SOCIOMUSEOLOGY, PATRIMÓNIO, HERITAGE, PÚBLICO, PUBLIC, PORTO ALEGRE, DOUTORAMENTO EM MUSEOLOGIA