Análise da função de account para o sucesso dos projetos numa agência de publicidade
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O presente relatório resulta de um estágio curricular realizado na empresa Funnyhow e tem como intuito descrever as atividades desenvolvidas, apresentar de forma geral a empresa e relatar os conhecimentos adquiridos durante este estágio. O estágio desenvolveu-se no departamento de gestão de projetos onde foram desenvolvidas diversas funções como: Gestão de contas de clientes, acompanhamento de campanhas publicitárias, gestão de redes sociais dos clientes O objetivo principal deste artigo é avaliar e analisar a relação entre um cliente e uma agência criativa no contexto de campanhas publicitárias (online e offline). Adicionalmente, pretende avaliar o impacto desta relação no sucesso e na eficácia das campanhas publicitárias.
This report is the result of a curricular internship carried out at the company Funnyhow and aims to describe the activities achieved, present the company in general and report the knowledge acquired during this internship. The internship took place in the Project Management department where various functions were developed such as: Managing customer accounts, monitoring advertising campaigns and managing customers' social networks. The main objective of this article is to evaluate and analyze the relationship between a client and a creative agency in the context of advertising campaigns (online and offline). Additionally, it aims to evaluate the impact of this relationship on the success and effectiveness of advertising campaigns.
This report is the result of a curricular internship carried out at the company Funnyhow and aims to describe the activities achieved, present the company in general and report the knowledge acquired during this internship. The internship took place in the Project Management department where various functions were developed such as: Managing customer accounts, monitoring advertising campaigns and managing customers' social networks. The main objective of this article is to evaluate and analyze the relationship between a client and a creative agency in the context of advertising campaigns (online and offline). Additionally, it aims to evaluate the impact of this relationship on the success and effectiveness of advertising campaigns.