Influência das plataformas digitais nos tutores de animais de companhia e o seu possível carácter preventivo
Miniatura indisponível
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2025
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As plataformas digitais de comunicação têm uma presença notável no nosso dia a dia. Face à relação intrínseca que os tutores têm com o seu animal de estimação e com as inúmeras publicações online sobre saúde e/ou comportamento animal, o tutor poderá ter acesso a fontes de informação não fidedignas e deste modo aplicar essa informação nos cuidados do seu tutelado. Estes impactos já foram aferidos em medicina humana, mas em medicina veterinária pouco se sabe sobre este impacto. Os objetivos principais do estudo foram avaliar a perceção e retenção de informações retiradas das plataformas digitais pelos tutores para com o seu tutelado. Com este objetivo foram contruídos dois questionários, um para tutores e outro para os profissionais da área de saúde veterinária, nomeadamente médicos veterinários, enfermeiros e auxiliares. A análise revelou que ambos os grupos admitem que existe um impacto positivo das plataformas digitais nos cuidados dos tutores para com os seus tutelados. É notório que o veterinário continua a ser a fonte de informação principal dos tutores, mas plataformas como o Google, Blogues e Facebook, ainda são usadas como fonte de informação complementar dos tutores. Estes resultados sugerem que face à utilização crescente das redes, os profissionais de saúde veterinária podem implementar estratégias de publicações que incluam os tópicos mais pesquisados, garantindo o acesso dos tutores a informação fidedigna. Por outro lado, e uma vez que o veterinário é a maior fonte de informação podemos cimentar a relação tutor-veterinário.
Digital communication platforms have a notable presence in our daily lives. Given the intrinsic relationship that owners have with their pets and the countless online publications on animal health and/or behavior, owners may have access to information from unreliable sources and thus apply this information to the care of their loved ones. These impacts have already been measured in human medicine, but little is known about them in veterinary medicine. The main objectives of the study were to assess the perception and retention of information from digital platforms by guardians towards their charges. To this end, two questionnaires were constructed, one for guardians and the other for veterinary health professionals, namely veterinary doctors, nurses and assistants. The analysis revealed that both groups admit that there is a positive impact of digital platforms on the care of their guardians. It is clear that the vet is still the main source of information for guardians, but platforms such as Google, blogs and Facebook are still used as a complementary source of information for guardians. These results suggest that in view of the growing use of social media, publication strategies can be implemented by the veterinary health professionals that include the most searched topics, guaranteeing guardians access to reliable information. On the other hand, given that the veterinarian is the main source of information, we can strengthen the guardian-veterinarian relationship.
Digital communication platforms have a notable presence in our daily lives. Given the intrinsic relationship that owners have with their pets and the countless online publications on animal health and/or behavior, owners may have access to information from unreliable sources and thus apply this information to the care of their loved ones. These impacts have already been measured in human medicine, but little is known about them in veterinary medicine. The main objectives of the study were to assess the perception and retention of information from digital platforms by guardians towards their charges. To this end, two questionnaires were constructed, one for guardians and the other for veterinary health professionals, namely veterinary doctors, nurses and assistants. The analysis revealed that both groups admit that there is a positive impact of digital platforms on the care of their guardians. It is clear that the vet is still the main source of information for guardians, but platforms such as Google, blogs and Facebook are still used as a complementary source of information for guardians. These results suggest that in view of the growing use of social media, publication strategies can be implemented by the veterinary health professionals that include the most searched topics, guaranteeing guardians access to reliable information. On the other hand, given that the veterinarian is the main source of information, we can strengthen the guardian-veterinarian relationship.
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MESTRADO INTEGRADO EM MEDICINA VETERINÁRIA, VETERINÁRIA, MEDICINA VETERINÁRIA, ANIMAIS DE COMPANHIA, FONTES DE INFORMAÇÃO, PLATAFORMAS DIGITAIS, VETERINARY MEDICINE, COMPANION ANIMALS, SOURCES OF INFORMATION, DIGITAL PLATFORMS