Memeability and sharenting : the affective economy of children on social media

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dc.contributor.authorMarôpo, Lidia
dc.contributor.authorJorge, Ana
dc.contributor.authorCarvalho, Bárbara Janiques de
dc.contributor.authorNeto, Filipa
dc.contributor.institutionCICANT - Centre for Research in Applied Communication, Culture, and New Technologies
dc.date.accessioned2025-08-20T13:00:02Z
dc.date.available2025-08-20T13:00:02Z
dc.date.issued2025-03-12
dc.descriptionPublisher Copyright: © The Author(s) 2025.
dc.description.abstractThis article considers how children’s memeability is entangled with commercial sharenting narratives through two case studies of (mothers) influencers and their daughters in Brazil and Portugal. The Brazilian mother privileges cute aesthetics by enchantment in an inspirational sharenting and does not promote the child’s memeability. In contrast, the Portuguese influencer privileges cringe aesthetics, encouraging her daughter’s memeability by exploring the ambivalence of parenting with humor in a transgressive sharenting. The findings point to the unpredictability and uncontrollability of the memetic culture. In Brazil, the child’s image was appropriated for playful and parodic engagement, neglecting her privacy, reputation, and well-being despite her mother’s public complaint. This unauthorized memeability results from the girl’s celebrification after her display in viral content and advertising campaigns. In contrast, the encouraged memeability of the Portuguese influencer does not exceed her community of followers since her daughter’s recognition seems limited to an extension of the mother’s self.en
dc.description.sponsorshipFundação para a Ciência e a Tecnologia funds Ana Jorge’s position ( https://doi.org/10.54499/CEECINST/00147/2018/CP1498/CT0017 ); Bárbara Janiques de Carvalho’s Ph.D. grant (ref.: 2020.06176.BD); and Filipa Neto’s Ph.D. grant (ref.: 2024.01862.BD).
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dc.identifier.citationMarôpo, L, Jorge, A, Carvalho, B J D & Neto, F 2025, 'Memeability and sharenting : the affective economy of children on social media', New Media and Society. https://doi.org/10.1177/14614448251320370
dc.identifier.doihttps://doi.org/10.1177/14614448251320370
dc.identifier.issn1461-4448
dc.identifier.urihttp://hdl.handle.net/10437/15512
dc.identifier.urlhttps://www.scopus.com/pages/publications/105000166643
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSAGE Publications Ltd
dc.relation.ispartofNew Media and Society
dc.rightsopenAccess
dc.subjectSOCIAL NETWORKS
dc.subjectINSTAGRAM
dc.subjectCHILDREN
dc.subjectAFFECTIVITY
dc.subjectREDES SOCIAIS
dc.subjectINSTAGRAM
dc.subjectCRIANÇAS
dc.subjectAFETIVIDADE
dc.titleMemeability and sharenting : the affective economy of children on social mediaen
dc.typearticle

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