Estratégias de internacionalização das PME portuguesas : o estudo de caso da empresa Burel Factory
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2021
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Tendo em conta o mundo em que vivemos, cada vez mais a internacionalização está presente, não só nas PME’S como também nas grandes empresas. Internacionalizar significa acrescentar valor à empresa e facilitar o caminho para o progresso em relação à concorrência ganhando assim alguma vantagem competitiva, tornando-se a empresa mais desenvolvida e eficaz. Esta dissertação pretende responder à seguinte questão de investigação: As estratégias que a empresa Burel Factory (BF) utilizou para se internacionalizar terão sido eficazes? O objetivo geral desta dissertação é o de analisar e compreender o fenómeno da internacionalização das PME’S no geral, isto é, deslindar quais as estratégias mais eficazes que este tipo de empresas utilizam para se internacionalizarem, tendo como base de estudo uma empresa de lanifícios portuguesa denominada por BF. O objetivo específico foi o de estudar a internacionalização da empresa BF. A abordagem metodológica é maioritariamente qualitativa sendo que refere aspetos quantitativos, uma vez que inicialmente foi feito um estudo de caso concretizado através de uma entrevista feita aos proprietários da empresa, e posteriormente foram elaborados questionários, de resposta fechada, que foram preenchidos pelos colaboradores da organização. Num universo de trinta e dois colaboradores foram obtidas respostas de trinta deles. Em relação à amostra conseguida, obtiveram-se dados quantitativos e qualitativos, realizando posteriormente um cruzamento de variáveis de forma a conseguir obter conclusões relacionadas com a faixa etária, escolaridade e sexo com os pontos fortes, com o grau de internacionalização, com a evolução da BF, no que respeita à importância da sua internacionalização, com a classificação dos encargos financeiros, com a forma que a BF utiliza para se promover assim como as motivações da BF para a internacionalização com a internacionalização que a mesma pratica. A análise dos dados e dos resultados obtidos acerca da empresa Burel Factory permitiu responder à questão de partida assim como aos objetivos. Os resultados dos questionários vieram comprovar que, de facto, as estratégias que a Burel Factory utilizou para se internacionalizar foram eficazes.
Taking into account the world we live in, internationalization is increasingly present, not only in SMEs but also in large companies. To internationalize means to add value to the company and ease the way for progress in relation to the competition, thus gaining some competitive advantage, becoming the most developed and efficient company. This dissertation intends to answer the following research question: Have the strategies that the company Burel Factory (BF) used to internationalize itself have been effective? The general objective of this dissertation is to analyze and understand the phenomenon of the internationalization of SMEs in general, that is, to unravel which are the most effective strategies that this type of companies use to internationalize, based on a Portuguese woolen company called by BF. The specific objective was to study the internationalization of the BF company. The methodological approach is mostly qualitative and refers to quantitative aspects, since initially a case study was carried out through an interview with the company's owners, and later questionnaires were prepared, with closed response, which were completed by the organization's employees . In a universe of thirty-two contributors, responses were obtained from thirty of them. Regarding the obtained sample, quantitative and qualitative data were obtained, later performing a crossing of variables in order to obtain conclusions related to age, education and gender with the strengths, with the degree of internationalization, with the evolution of BF, with regard to the importance of its internationalization, with the classification of financial charges, with the way BF uses to promote itself, as well as BF's motivations for internationalization with the internationalization that it practices. The analysis of data and results obtained about the company Burel Factory allowed us to answer the starting question as well as the objectives. The results of the questionnaires came to prove that, in fact, the strategies that Burel Factory used to internationalize itself were effective.
Taking into account the world we live in, internationalization is increasingly present, not only in SMEs but also in large companies. To internationalize means to add value to the company and ease the way for progress in relation to the competition, thus gaining some competitive advantage, becoming the most developed and efficient company. This dissertation intends to answer the following research question: Have the strategies that the company Burel Factory (BF) used to internationalize itself have been effective? The general objective of this dissertation is to analyze and understand the phenomenon of the internationalization of SMEs in general, that is, to unravel which are the most effective strategies that this type of companies use to internationalize, based on a Portuguese woolen company called by BF. The specific objective was to study the internationalization of the BF company. The methodological approach is mostly qualitative and refers to quantitative aspects, since initially a case study was carried out through an interview with the company's owners, and later questionnaires were prepared, with closed response, which were completed by the organization's employees . In a universe of thirty-two contributors, responses were obtained from thirty of them. Regarding the obtained sample, quantitative and qualitative data were obtained, later performing a crossing of variables in order to obtain conclusions related to age, education and gender with the strengths, with the degree of internationalization, with the evolution of BF, with regard to the importance of its internationalization, with the classification of financial charges, with the way BF uses to promote itself, as well as BF's motivations for internationalization with the internationalization that it practices. The analysis of data and results obtained about the company Burel Factory allowed us to answer the starting question as well as the objectives. The results of the questionnaires came to prove that, in fact, the strategies that Burel Factory used to internationalize itself were effective.
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Orientação: António Augusto Teixeira da Costa
Palavras-chave
MESTRADO EM GESTÃO DE EMPRESAS, GESTÃO DE EMPRESAS, ESTRATÉGIAS EMPRESARIAIS, INTERNACIONALIZAÇÃO DE EMPRESAS, PME, BUSINESS MANAGEMENT, BUSINESS STRATEGIES, BUSINESS INTERNATIONALIZATION, SME