O turismo de experiências no aproveitamento do potencial turístico das Linhas de Torres no concelho de Vila Franca de Xira
Miniatura indisponível
Data
2016
Título da revista
ISSN da revista
Título do Volume
Editora
Resumo
As Linhas de Torres e o concelho de Vila Franca de Xira apresentam um conjunto de elementos que podem ser aproveitados para exploração turística pelo seu papel na defesa de Portugal aquando das Invasões Francesas, e sendo por isso um bem patrimonial em degradação com interesse em preservar.
O objectivo principal desta investigação é perceber se as caraterísticas das Linhas de Torres podem ser aproveitadas e potenciadas, não só do ponto de vista turístico. Talvez, com obras de recuperação e um grande esforço de promoção, as Linhas possam ser candidatas a Património da Humanidade e, com isso, o concelho de Vila Franca de Xira cresça do ponto de vista turístico.
A metodologia seguida nesta investigação privilegiou o levantamento teórico dos principais conceitos da Economia da Experiência no turismo cultural e a técnica de inquérito por questionário foi aplicada na abordagem às Linhas de Torres. Adivinha-se desde o início o desconhecimento e o desinteresse de residentes e visitantes no que diz respeito às Linhas. Falta investimento, tanto quanto planeamento.
Os turistas, e consumidores no geral, estão cada vez mais exigentes, pelo que oferecer-lhes essa exigência na forma de experiência, valorizando culturas, histórias e emoções, permite centrar o valor económico no que está a ser comercializado. O estudo realizado indica que oferecer aos turistas motivados pela cultura e património as condições que procuram poderá permitir que a oferta turística seja mais eficiente.
There are some elements that may be used if we are thinking about the touristic exploitation of Vila Franca de Xira and Lines of Wellington. Because of its importance when the French armies came to Portugal (French Invasions), the Lines of Wellington are now heritage that we must take care and save. At this point, what really matters for this investigation is to understand if the Lines of Wellington and Vila Franca de Xira atributes may be mixed and explored together. This includes the Lines of Wellington in a conservation process to be a potential candidate for the World Heritage List, meanwhile Vila Franca de Xira is watching its touristic importance growing. This research needed a theorical approach related to Experience Tourism and to have data to analyse, the method chosed was a survey related to the Lines of Wellington. From the beggining we could predict the lack of knowledge and interest and planning is missing, as much as investments. It is important to pay attention to the fact that tourists are even more exhigents, so when we give them services as experiences and we value our culture, history and emotions, the tourist himself will not care about the costs – it does not mean anything when compared with the experience and costumization being part of the travel. When tourists are motivated with the culture and heritage, giving them all the expected conditions may influence the tourist offer efficiency.
There are some elements that may be used if we are thinking about the touristic exploitation of Vila Franca de Xira and Lines of Wellington. Because of its importance when the French armies came to Portugal (French Invasions), the Lines of Wellington are now heritage that we must take care and save. At this point, what really matters for this investigation is to understand if the Lines of Wellington and Vila Franca de Xira atributes may be mixed and explored together. This includes the Lines of Wellington in a conservation process to be a potential candidate for the World Heritage List, meanwhile Vila Franca de Xira is watching its touristic importance growing. This research needed a theorical approach related to Experience Tourism and to have data to analyse, the method chosed was a survey related to the Lines of Wellington. From the beggining we could predict the lack of knowledge and interest and planning is missing, as much as investments. It is important to pay attention to the fact that tourists are even more exhigents, so when we give them services as experiences and we value our culture, history and emotions, the tourist himself will not care about the costs – it does not mean anything when compared with the experience and costumization being part of the travel. When tourists are motivated with the culture and heritage, giving them all the expected conditions may influence the tourist offer efficiency.
Descrição
Orientação : Brígida Rocha Brito
Palavras-chave
MESTRADO EM TURISMO, TURISMO, TURISMO CULTURAL, PATRIMÓNIO CULTURAL, PATRIMÓNIO HISTÓRICO, VILA FRANCA DE XIRA, LINHAS DE TORRES, TOURISM, CULTURAL TOURISM, CULTURAL HERITAGE, HISTORICAL HERITAGE, VILA FRANCA DE XIRA, LINHAS DE TORRES