Events role in marketing and communication management
| dc.contributor.author | Varela, Miguel | |
| dc.contributor.author | Lopes, Paula Bela Rosa Luis | |
| dc.contributor.author | Ramalhoto, Filomena | |
| dc.date.accessioned | 2017-05-30T16:08:42Z | |
| dc.date.available | 2017-05-30T16:08:42Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | This article aims to analyse the importance of the event as an integrated tool in communication and marketing. The literature review stresses the importance of business management as a way to guide a company in order to produce and which has the support of the Marketing to perform the management of the product / service as well as to help communicate. Under the various communication tools the researchers highlight the events as a way to divulge the companies and the brands to their different stakeholders. | pt |
| dc.format | application/pdf | |
| dc.identifier.issn | ISSN 1647-1989 | |
| dc.identifier.uri | http://hdl.handle.net/10437/7944 | |
| dc.language.iso | eng | pt |
| dc.publisher | CIGEST | pt |
| dc.rights | openAccess | |
| dc.subject | GESTÃO | pt |
| dc.subject | MANAGEMENT | pt |
| dc.subject | COMUNICAÇÃO | pt |
| dc.subject | COMMUNICATION | pt |
| dc.subject | MARKETING | pt |
| dc.subject | EVENTOS | pt |
| dc.subject | EVENTS | pt |
| dc.title | Events role in marketing and communication management | pt |
| dc.type | article | pt |