Using digital interactive television for the promotion of health and wellness

dc.contributor.authorQuico, Célia
dc.contributor.authorDamásio, Manuel José
dc.contributor.authorBatista, André
dc.contributor.authorSequeira, Ágata
dc.contributor.authorVeríssimo, Iolanda
dc.contributor.authorHenriques, Sara
dc.contributor.authorCardoso, Mário
dc.contributor.institutionCICANT (FCT) - Centro de Investigação em Comunicação Aplicada, Cultura e Novas Tecnologias
dc.date.issued2014
dc.descriptionInternational Journal of Health Promotion and Education
dc.description.abstractDigital interactive television (iDTV) is often seen as a platform with great potential to deliver health and wellness content and services directly to people. Despite the advantages of e-Health, public engagement with such services is still limited. Our research assumes that health literacy plays a key role on users’ engagement with these kinds of services and we postulate that it is one of the main predictors of users’ attitudes and behaviours towards iDTV health and wellness services. Our main goal was to identify and describe the factors that limit the efficiency of e-Health interventions and the potential depicted in this context by specific technologies – i.e. iDTV. The proposed research design adopts a mix of quantitative and qualitative methods and techniques. The studies were conducted in a southern European country – Portugal – between 2012 and 2013. We found that 51.7% of the respondents showed high probability (þ50%) of having limited health literacy (low literacy) and they are more likely to be men/women with an average age of 49.81, fourth grade or less, belonging to status group D/E and showing less interest and less perception of the utility of e-Health interventions. The groups that depict limited e-Health literacy are also the ones least interested in digital TV services related to health and wellness. Following this, we propose that in order for people to realize the actual benefits of using these applications, it is essential to tailor both content and services in accordance with the depicted level of e-Health literacy.en
dc.description.statusNon peer reviewed
dc.formatapplication/pdf
dc.identifier.citationQuico , C , Damásio , M J , Batista , A , Sequeira , Á , Veríssimo , I , Henriques , S & Cardoso , M 2014 , ' Using digital interactive television for the promotion of health and wellness ' , International Journal of Health Promotion and Education .
dc.identifier.issn2164-9545
dc.language.isoeng
dc.publisherRoutledge - Taylor & Francis Group
dc.relation.ispartofInternational Journal of Health Promotion and Education
dc.rightsopenAccess
dc.subjectCUIDADOS DE SAÚDE
dc.subjectBEM-ESTAR
dc.subjectTELEVISÃO DIGITAL
dc.subjectTECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO
dc.subjectPROMOÇÃO DA SAÚDE
dc.subjectHEALTH CARE
dc.subjectWELL-BEING
dc.subjectDIGITAL TELEVISION
dc.subjectINFORMATION AND COMMUNICATION TECHNOLOGIES
dc.subjectHEALTH PROMOTION
dc.titleUsing digital interactive television for the promotion of health and wellnessen
dc.typearticle

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
iDTV_ijhpe.pdf
Tamanho:
249.86 KB
Formato:
Adobe Portable Document Format
Descrição:
Using digital interactive television for the promotion of health and wellness
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
1.71 KB
Formato:
Item-specific license agreed upon to submission
Descrição: