Using digital interactive television for the promotion of health and wellness

dc.contributor.authorQuico, Célia
dc.contributor.authorDamásio, Manuel José
dc.contributor.authorBatista, André
dc.contributor.authorSequeira, Ágata
dc.contributor.authorVeríssimo, Iolanda
dc.contributor.authorHenriques, Sara
dc.contributor.authorCardoso, Mário
dc.date.accessioned2014-11-10T17:03:28Z
dc.date.available2014-11-10T17:03:28Z
dc.date.issued2014
dc.descriptionInternational Journal of Health Promotion and Educationen
dc.description.abstractDigital interactive television (iDTV) is often seen as a platform with great potential to deliver health and wellness content and services directly to people. Despite the advantages of e-Health, public engagement with such services is still limited. Our research assumes that health literacy plays a key role on users’ engagement with these kinds of services and we postulate that it is one of the main predictors of users’ attitudes and behaviours towards iDTV health and wellness services. Our main goal was to identify and describe the factors that limit the efficiency of e-Health interventions and the potential depicted in this context by specific technologies – i.e. iDTV. The proposed research design adopts a mix of quantitative and qualitative methods and techniques. The studies were conducted in a southern European country – Portugal – between 2012 and 2013. We found that 51.7% of the respondents showed high probability (þ50%) of having limited health literacy (low literacy) and they are more likely to be men/women with an average age of 49.81, fourth grade or less, belonging to status group D/E and showing less interest and less perception of the utility of e-Health interventions. The groups that depict limited e-Health literacy are also the ones least interested in digital TV services related to health and wellness. Following this, we propose that in order for people to realize the actual benefits of using these applications, it is essential to tailor both content and services in accordance with the depicted level of e-Health literacy.en
dc.formatapplication/pdf
dc.identifier.citationCélia Quico, Manuel José Damásio, André Baptista, Ágata Dourado Sequeira, Iolanda Veríssimo, Mário Cardoso & Sara Henriques (2014): Using digital interactive television for the promotion of health and wellness, International Journal of Health Promotion and Education, DOI: 10.1080/14635240.2014.912446pt
dc.identifier.issn2164-9545
dc.identifier.urihttp://hdl.handle.net/10437/5731
dc.language.isoengpt
dc.publisherRoutledge - Taylor & Francis Groupen
dc.rightsopenAccess
dc.subjectHEALTH CAREen
dc.subjectWELL-BEINGen
dc.subjectDIGITAL TELEVISIONen
dc.subjectINFORMATION AND COMMUNICATION TECHNOLOGIESen
dc.subjectHEALTH PROMOTIONen
dc.subjectCUIDADOS DE SAÚDEpt
dc.subjectBEM-ESTARpt
dc.subjectTELEVISÃO DIGITALpt
dc.subjectTECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃOpt
dc.subjectPROMOÇÃO DA SAÚDEpt
dc.titleUsing digital interactive television for the promotion of health and wellnessen
dc.typearticleen

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