Using digital interactive television for the promotion of health and wellness
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Ficheiros
Data
2014
Autores
Quico, Célia
Damásio, Manuel José
Batista, André
Sequeira, Ágata
Veríssimo, Iolanda
Henriques, Sara
Cardoso, Mário
Título da revista
ISSN da revista
Título do Volume
Editora
Routledge - Taylor & Francis Group
Resumo
Digital interactive television (iDTV) is often seen as a platform with great potential to deliver health and wellness content and services directly to people. Despite the
advantages of e-Health, public engagement with such services is still limited. Our
research assumes that health literacy plays a key role on users’ engagement with these
kinds of services and we postulate that it is one of the main predictors of users’ attitudes
and behaviours towards iDTV health and wellness services. Our main goal was to
identify and describe the factors that limit the efficiency of e-Health interventions and
the potential depicted in this context by specific technologies – i.e. iDTV. The
proposed research design adopts a mix of quantitative and qualitative methods and
techniques. The studies were conducted in a southern European country – Portugal –
between 2012 and 2013. We found that 51.7% of the respondents showed high
probability (þ50%) of having limited health literacy (low literacy) and they are more
likely to be men/women with an average age of 49.81, fourth grade or less, belonging to
status group D/E and showing less interest and less perception of the utility of e-Health
interventions. The groups that depict limited e-Health literacy are also the ones least
interested in digital TV services related to health and wellness. Following this, we
propose that in order for people to realize the actual benefits of using these applications,
it is essential to tailor both content and services in accordance with the depicted level of
e-Health literacy.
Descrição
International Journal of Health Promotion and Education
Palavras-chave
HEALTH CARE, WELL-BEING, DIGITAL TELEVISION, INFORMATION AND COMMUNICATION TECHNOLOGIES, HEALTH PROMOTION, CUIDADOS DE SAÚDE, BEM-ESTAR, TELEVISÃO DIGITAL, TECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO, PROMOÇÃO DA SAÚDE
Citação
Célia Quico, Manuel José Damásio, André Baptista, Ágata Dourado Sequeira, Iolanda Veríssimo, Mário Cardoso & Sara Henriques (2014): Using digital interactive television for the promotion of health and wellness, International Journal of Health Promotion and Education, DOI: 10.1080/14635240.2014.912446