Marketing digital : DIG-IN
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Numa altura em que a sociedade moderna comunica diariamente entre si através do mundo digital a questão que se coloca às empresas passa por como entrar nesse espaço e criar uma relação de amizade com quem está do outro lado da rede. Como tal, o presente relatório de estágio tem o principal objetivo de relatar as atividades realizadas entre abril de 2024 e julho de 2024, na empresa DIG-IN. Ao longo do estágio foram explorados os conceitos de Marketing experienciados que irei aprofundar e abordar temas relevantes que desenvolvi, como também as minhas considerações finais nesta nova fase da minha vida. Para colmatar o balanço geral do estágio, foram também abordados alguns conceitos na vertente do Marketing Digital, como as suas ferramentas, as redes sociais, as plataformas digitais e a sua indiscutível importância para o marketing, bem como o conceito de Marketing Relacional e o seu papel-chave no que toca a suceder nesta era digital.
At a time when modem society communicates with each other on a daily basis through the digital world, the question for companies is how to enter this space and create a friendly relationship with those on the other side of the net. As such, the main purpose of this internship report is to describe the activities carried out between April 2024 and July 2024 at the company DIG-IN. Throughout the internship, 1 have explored the marketing concepts 1 have experienced, which 1 will deepen and also address the relevant issues 1 have developed, as well as my final considerations in this new phase of my life.To complete the overall balance of the internship, 1 also covered some concepts in the area of Digital Marketing, such as its toais, social networks, digital platforms and their undeniable importance for marketing, as well as the concept of Relationship Marketing and its key role in succeeding in this digital age.
At a time when modem society communicates with each other on a daily basis through the digital world, the question for companies is how to enter this space and create a friendly relationship with those on the other side of the net. As such, the main purpose of this internship report is to describe the activities carried out between April 2024 and July 2024 at the company DIG-IN. Throughout the internship, 1 have explored the marketing concepts 1 have experienced, which 1 will deepen and also address the relevant issues 1 have developed, as well as my final considerations in this new phase of my life.To complete the overall balance of the internship, 1 also covered some concepts in the area of Digital Marketing, such as its toais, social networks, digital platforms and their undeniable importance for marketing, as well as the concept of Relationship Marketing and its key role in succeeding in this digital age.