Villa dos Capuchos : projeto para a criação de um empreendimento de turismo no espaço rural no nordeste, Açores
Miniatura indisponível
Ficheiros
Data
2022
Autores
Título da revista
ISSN da revista
Título do Volume
Editora
Resumo
Nos anos de 2020 e 2021, a indústria do turismo foi altamente afetada pelos efeitos da pandemia
da COVID-19. A procura de áreas onde o turista pudesse ter um maior contacto com a natureza,
que transmitem calma e tranquilidade, e com a oportunidade de realizar atividades caraterísticas
destes locais aumentou significativamente, como consequência da necessidade do
distanciamento social, medida recomendada para mitigar a propagação do vírus. Desta forma,
a indústria teve de adaptar as suas infraestruturas e adotar normas de higiene mais rigorosas
para aumentar a confiança e segurança dos seus hóspedes.
Para responder à procura de espaços em contacto com a natureza, o projeto da Villa dos
Capuchos nasceu com a intenção de aumentar a procura na Vila do Nordeste, concelho da costa
nordeste da ilha de São Miguel, Açores, Portugal, criando um alojamento turístico que
proporcione experiências e atividades relacionadas com Turismo em Espaço Rural (TER). Até
recentemente, o Nordeste era conhecido pelo seu isolamento, e também pela sua distinta beleza
natural intocada, o que torna este projeto relevante. Atualmente, este município dispõe apenas
de um hotel e as restantes estruturas de alojamento são de alojamento local TER. A criação de
um alojamento atrativo aumenta a possibilidade de trazer movimento turístico à pequena
freguesia do Nordeste, que carece de uma oferta turística diferenciada. Para isso foram feitas
entrevistas às agências de viagem, no sentido de avaliar a sua perceção sobre o potencial
desenvolvimento do TER. Foi utilizada uma metodologia qualitativa, através da análise line by
line coding das entrevistas.
Com este estudo é objetivo analisar o mercado e estudar a viabilidade de rentabilizar uma
propriedade de 4181m2, remodelar e construir casas de campo, enquanto se tem uma
abordagem ambientalmente sustentável, utilizando os restantes espaços vazios para cultivar
hortícolas e frutas biológicas e acolher animais de quinta. Será feito através da análise dos dados
estatísticos e da literatura disponível para melhor compreender o ambiente que envolve a
propriedade, principalmente a dinâmica da indústria do turismo na Região Autónoma dos
Açores e a sua influência na economia da região. Esta análise será seguida da definição de
estratégias para dar vida ao projeto.
Este projeto visa assim contribuir para a melhoria do turismo do Nordeste e ainda analisar o
mercado através da perceção das agências de viagem sobre o desenvolvimento do turismo rural.
In the past years of 2020 and 2021, the tourism industry was highly affected by the effects of the COVID-19 pandemic. The demand for areas where tourists could have greater contact with nature, which transmit calm and tranquility, and with the opportunity to perform activities characteristic of these places increased significantly, because of the need for social distancing, a measure recommended to mitigate the spread of the virus. Thus, the industry had to adapt its infrastructures and adopt stricter hygiene standards to increase the confidence and safety of its guests. To meet the demand for more open spaces in contact with nature, the project for Villa dos Capuchos was born with the intent to increase the value of the Vila do Nordeste, a town on the Northeast coast of the island of São Miguel, Azores, Portugal, by creating a touristic accommodation that provides activities and experiences related to agritourism. Until recently, Nordeste was known for its isolation, and for its distinct untouched natural beauty, which makes this project relevant. Currently, this municipality has only one hotel and the other accommodation structures are local accommodation and rural tourism. Creating an attractive accommodation increases the possibility of bringing touristic movement to the small parish of Nordeste, which lacks a differentiated tourism supply. For this, interviews were made to travel agencies to assess their perception of the potential development of Rural Tourism. A qualitative methodology was used, through the line-by-line coding analysis of the interviews. This study is intended to perform market research and study the viability of taking advantage of an almost empty 4181m2 property, remodelling the small country house, and building another two while having an environmentally sustainable approach by utilizing the remaining empty spaces to grow organic produce and fruit and raising farm animals. That will be done by analyzing the available statistical data and literature to better understand the environment surrounding the property, mainly the dynamics of the tourism industry in the Autonomous Region of the Azores and its influence on the region’s economy. This analysis will be followed by the definition of strategies to bring the project to life. This project aims to contribute to the improvement of tourism in Nordeste and analyze the market through the perception of travel agencies on the development of rural tourism.
In the past years of 2020 and 2021, the tourism industry was highly affected by the effects of the COVID-19 pandemic. The demand for areas where tourists could have greater contact with nature, which transmit calm and tranquility, and with the opportunity to perform activities characteristic of these places increased significantly, because of the need for social distancing, a measure recommended to mitigate the spread of the virus. Thus, the industry had to adapt its infrastructures and adopt stricter hygiene standards to increase the confidence and safety of its guests. To meet the demand for more open spaces in contact with nature, the project for Villa dos Capuchos was born with the intent to increase the value of the Vila do Nordeste, a town on the Northeast coast of the island of São Miguel, Azores, Portugal, by creating a touristic accommodation that provides activities and experiences related to agritourism. Until recently, Nordeste was known for its isolation, and for its distinct untouched natural beauty, which makes this project relevant. Currently, this municipality has only one hotel and the other accommodation structures are local accommodation and rural tourism. Creating an attractive accommodation increases the possibility of bringing touristic movement to the small parish of Nordeste, which lacks a differentiated tourism supply. For this, interviews were made to travel agencies to assess their perception of the potential development of Rural Tourism. A qualitative methodology was used, through the line-by-line coding analysis of the interviews. This study is intended to perform market research and study the viability of taking advantage of an almost empty 4181m2 property, remodelling the small country house, and building another two while having an environmentally sustainable approach by utilizing the remaining empty spaces to grow organic produce and fruit and raising farm animals. That will be done by analyzing the available statistical data and literature to better understand the environment surrounding the property, mainly the dynamics of the tourism industry in the Autonomous Region of the Azores and its influence on the region’s economy. This analysis will be followed by the definition of strategies to bring the project to life. This project aims to contribute to the improvement of tourism in Nordeste and analyze the market through the perception of travel agencies on the development of rural tourism.
Descrição
Orientação: Teresa Sequeira Ribeiro Rodrigues Palrão
Palavras-chave
MESTRADO EM TURISMO, TURISMO, TURISMO RURAL, EMPREENDIMENTOS TURÍSTICOS, AGÊNCIAS DE VIAGENS, TOURISM, RURAL TOURISM, TOURIST COMPLEXES, TRAVEL AGENCIES, AÇORES, AZORES