Energy-Saving Behavior: the Different Roles of Altruism and of Environmentalism
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Data
2019
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Editora
Editorial Pontifica Universidad Jeveriana
Resumo
This experimental study, in which 118 university students participated,
addresses how environmental and altruistic cues induce energy-saving
behavior and intention, and their interaction with environmental and
altruistic values, thus testing the influence of context or situational
variables in energy-saving behavior and intention. Additionally, it does an
empirical approach to the role that environmental and altruistic values
may have as individual predictors of energy-saving. Environmental and
altruistic situational cues are operationalized by environment and altruism
conceptual priming. The results reveal an interaction between situational
variables and personal values: environment priming induced more energysaving
behavior among individuals with lower altruistic values. The same
effect is not observed for energy-saving intention. When the environment
and altruism priming were present, individuals with lower altruistic values
had less energy-saving intentions. These results underline the importance
of distinguishing environmental and altruistic frames and motives when
explaining energy-saving behavior.
Descrição
Palavras-chave
ENERGY SAVING, ALTRUISM, PRIMING, SOCIAL VALUES, PSICOLOGIA, PSYCHOLOGY, ECOLOGIA, ECOLOGY, ALTRUÍSMO, POUPANÇA DE ENERGIA, VALORES SOCIAIS
Citação
Loureiro, A., & Lima, M. L. (2019). Energy saving behaviour: The different roles of altruism and of environmentalism. Universitas Psychologica, 18(1), 1-12. https://doi.org/10.11144/Javeriana.upsy18-1.esbd