Execução e exploração de uma unidade de Turismo em espaço rural na modalidade de casas de campo
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Data
2011
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O turismo rural é um sector económico e social em pleno crescimento, o que justifica que um número cada vez maior de operadores, (nomeadamente promotores e investidores) comecem a interessar-se por este. No entanto, as organizações e as prestações do turismo rural sofrem de fraquezas crónicas, em matéria de definição da produção e de concretização da distribuição, ou seja, a forma como estas colocam os seus produtos no mercado é insuficiente. É conveniente, portanto, reflectir sobre o assunto e contribuir, mesmo que de uma forma modesta, para a alteração desta paisagem díspar para melhor responder às necessidades de desenvolvimento do mundo rural. Na maior parte dos casos o turismo rural reduz-se ao agro-turismo (acolhimento turístico nas explorações agrícolas), englobando o turismo verde, com locais tranquilos e alternativos ligados ao campo. Pretende-se que o turismo rural exista, se desenvolva, agrade, para que se distinga do turismo de massas. É por tudo isto que os citadinos cada vez mais ávidos de particularidades procuram o campo, a natureza e a ruralidade que são locais seguros e tranquilizadores. Neste contexto, surgem novas unidades de turismo em espaço rural e actividades de complementaridade, como a Unidade Casa da Fonte Velha, objecto do presente projecto, contribuindo para o reforço da oferta turística local e regional, assim como para um desenvolvimento económico, social e ambiental do concelho onde se insere.
Rural tourism is a continuously growing economic and social sector, which justifies the fact that a growing number of operators, (namely promoters and investors) are beginning to take interest in it. Nevertheless, the organizations and the performance of the rural tourism suffer from chronic weaknesses, in terms of production definition e distribution effectiveness, which means that the way they place their products in the market is insufficient. It is therefore convenient to give the subject some thought and do some work towards altering this situation, even in a modest way, in order to cope with the rural development needs. In most cases, the rural tourism is confined to the agro-tourism (Agricola exploration tourism reception), gathering the green tourism, with alternate and quiet locations connected to the country. It is important to maintain and develop the rural tourism in a way to please and grow apart from the masses tourism. These are the reasons why, a growing number of citizens, look forward to finding specific spots, such as the country side, where it is possible to enjoy nature as a safe and peaceful location. In this context, new touristic units are developing in rural areas and complementary activities, as the Casa da Fonte Velha Unit, subject of the present project, adding to the reinforcement of the local and regional touristic offer, as well as to the economic, social and environmental development of the region where it is integrated.
Rural tourism is a continuously growing economic and social sector, which justifies the fact that a growing number of operators, (namely promoters and investors) are beginning to take interest in it. Nevertheless, the organizations and the performance of the rural tourism suffer from chronic weaknesses, in terms of production definition e distribution effectiveness, which means that the way they place their products in the market is insufficient. It is therefore convenient to give the subject some thought and do some work towards altering this situation, even in a modest way, in order to cope with the rural development needs. In most cases, the rural tourism is confined to the agro-tourism (Agricola exploration tourism reception), gathering the green tourism, with alternate and quiet locations connected to the country. It is important to maintain and develop the rural tourism in a way to please and grow apart from the masses tourism. These are the reasons why, a growing number of citizens, look forward to finding specific spots, such as the country side, where it is possible to enjoy nature as a safe and peaceful location. In this context, new touristic units are developing in rural areas and complementary activities, as the Casa da Fonte Velha Unit, subject of the present project, adding to the reinforcement of the local and regional touristic offer, as well as to the economic, social and environmental development of the region where it is integrated.
Descrição
Orientação: Joana Maria de Oliveira Neves
Palavras-chave
TURISMO RURAL, DESENVOLVIMENTO TURÍSTICO, RURAL TOURISM, TURISTIC DEVELOPMENT, RURAL SPACES, MESTRADO EM TURISMO, TURISMO, TOURISM