Como as pessoas assistem e interagem com o Big Brother Portugal, através do Instagram
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2024
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Na presente dissertação, vou aprofundar a ligação existente entre a aplicação Instagram e o programa Big Brother Portugal. Neste estudo, propomos-mos aprofundar os conhecimentos sobre o Big Brother em geral e também o formato português. O intuito da pesquisa é demonstrar se os espectadores do reality show interagem com o programa através do Instagram e de que modo o fazem. Para um trabalho mais completo, o uso da metodologia quantitativa é para recolher os dados que comprovem as hipóteses e respostas aos objetivos. Analisou-se a edição Big Brother Desafio Final, que iniciou a 7 de janeiro e terminou a 17 de março de 2024, o que nos permitiu analisar gostos, comentários e hashtags, durante dez semanas. A presente análise revela-nos que o público interage bastante com o programa, apesar de não ser algo linear. Os temas com mais likes são desistência (42.951), vencedor (40.951) e a entrada de um concorrente (30.493), reforçando que a forte interação se deve à fama que os participantes já carregam. A nível de comentários, os temas foram salvação e desistência que somaram um total de 10 727, 9 022 e 8 227 comentários. Outro facto que podemos destacar, é que as quantidades alargadas de interação por parte do espectador, se devem também ao facto de que os concorrentes que estão na casa já são conhecidos pelo público. A diferença é que, concordando ou não com a situação, o espectador pode colocar like mas, quando se trata de um comentário, quem o faz sente a necessidade de partilhar o que pensa.
In this dissertation, I will examine the connection between the Instagram platform and the television program Big Brother Portugal. The study aims to deepen our understanding of the Big Brother format, both in general and within the Portuguese context. The primary goal is to analyze how viewers of the reality show engage with the program through Instagram and in what ways this interaction occurs. To ensure comprehensive research, a quantitative methodology was employed to gather data that supports the hypotheses and answers the research questions. The analysis focused on the Big Brother Desafio Final edition, which aired from January 7 to March 17, 2024, providing a ten-week period for observing likes, comments, and hashtags. Our findings reveal that while public interaction with the show is substantial, it is not always straightforward. The topics generating the most likes were contestant exits (42,951), victories (40,951), and the entry of new contestants (30,493). This suggests that strong engagement is largely driven by the pre-existing fame of the participants. In terms of comments, the most discussed themes were contestant salvation and exits, totaling 10,727, 9,022, and 8,227 comments, respectively. Another key finding is that the high level of viewer interaction is partly explained by the contestants' prior familiarity with the audience. While viewers may simply express agreement or disagreement with a like, comments tend to reflect a stronger desire to share personal opinions on the show's events.
In this dissertation, I will examine the connection between the Instagram platform and the television program Big Brother Portugal. The study aims to deepen our understanding of the Big Brother format, both in general and within the Portuguese context. The primary goal is to analyze how viewers of the reality show engage with the program through Instagram and in what ways this interaction occurs. To ensure comprehensive research, a quantitative methodology was employed to gather data that supports the hypotheses and answers the research questions. The analysis focused on the Big Brother Desafio Final edition, which aired from January 7 to March 17, 2024, providing a ten-week period for observing likes, comments, and hashtags. Our findings reveal that while public interaction with the show is substantial, it is not always straightforward. The topics generating the most likes were contestant exits (42,951), victories (40,951), and the entry of new contestants (30,493). This suggests that strong engagement is largely driven by the pre-existing fame of the participants. In terms of comments, the most discussed themes were contestant salvation and exits, totaling 10,727, 9,022, and 8,227 comments, respectively. Another key finding is that the high level of viewer interaction is partly explained by the contestants' prior familiarity with the audience. While viewers may simply express agreement or disagreement with a like, comments tend to reflect a stronger desire to share personal opinions on the show's events.
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COMMUNICATION, SOCIAL NETWORKS, DIGITAL COMMUNICATION, DIGITAL PLATFORMS, REALITY SHOWS, TELEVISION PROGRAMMES, MESTRADO EM COMUNICAÇÃO, MARKETING E MEDIA DIGITAIS, COMUNICAÇÃO, REDES SOCIAIS, COMUNICAÇÃO DIGITAL, PLATAFORMAS DIGITAIS, PROGRAMAS TELEVISIVOS, REALITY SHOWS