As redes sociais como instrumento de divulgação de patrocínios desportivos
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No presente relatório é estudada a temática das redes sociais como instrumento de divulgação de patrocínios/parcerias desportivas. Desse modo, o principal objetivo deste relatório e analisar o impacto que as redes sociais tem na divulgação das parcerias e dos patrocínios no Marketing Digital do Belenenses. Com o marketing digital desportivo cria-se um vínculo duradouro e permanente com os adeptos através do mundo digital. Desse modo, as redes sociais são o veículo que os clubes desportivos utilizam para comunicar com os seus adeptos. Concluiu-se que os patrocínios/parcerias desportivas são importantes tanto para os clubes desportivos como para as empresas que os patrocinam, pois tem vindo a crescer de forma exponencial. Uma marca patrocinadora, ao utilizar as redes sociais do clube, consegue usufruir de diversas plataformas digitais, comunicar a sua mensagem a um grande grupo de consumidores, construir relacionamentos dinâmicos com os adeptos do clube e realizar estratégias de marketing mais eficazes. No caso do CFB os patrocinadores/parcerias são cruciais para o sucesso da equipa. Para tal, e essencial aumentar as taxas de engagement online criando conteúdos mais dinâmicos e diversificados o que, por sua vez, ira aumentar o valor das publicações nas redes sociais que os patrocinadores terão de pagar.
In this report looks at social media as a tool for publicizing sports sponsorships/partnerships. In this way, the main objective of his report is to analyze the impact that social media has on the dissemination of partnerships and sponsorships in Belenenses’ Digital Marketing. Digital sports marketing creates a lasting and permanent bond with fans through the digital world. As such, social media is the vehicle that sports clubs use to communicate with their fans. It was concluded that sports sponsorships/partnerships are important for both sports clubs and the companies that sponsor them, as they have been growing exponentially. By using the club's social media, a sponsoring brand can take advantage of various digital platforms, communicate its message to a large group of consumers, build dynamic relationships with club fans, and implement more effective marketing strategies. In the case of CFB, sponsors/partnerships are crucial to the team's success. To this end, it is essential to increase online engagement rates by creating more dynamic and diverse content, which in turn will increase the value of social media posts that sponsors will have to pay for.
In this report looks at social media as a tool for publicizing sports sponsorships/partnerships. In this way, the main objective of his report is to analyze the impact that social media has on the dissemination of partnerships and sponsorships in Belenenses’ Digital Marketing. Digital sports marketing creates a lasting and permanent bond with fans through the digital world. As such, social media is the vehicle that sports clubs use to communicate with their fans. It was concluded that sports sponsorships/partnerships are important for both sports clubs and the companies that sponsor them, as they have been growing exponentially. By using the club's social media, a sponsoring brand can take advantage of various digital platforms, communicate its message to a large group of consumers, build dynamic relationships with club fans, and implement more effective marketing strategies. In the case of CFB, sponsors/partnerships are crucial to the team's success. To this end, it is essential to increase online engagement rates by creating more dynamic and diverse content, which in turn will increase the value of social media posts that sponsors will have to pay for.