Análise da propensão empreendedora e criação de uma empresa inovadora em construção civil: estudo de caso N2build
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2016
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O presente trabalho de investigação tem como objetivo análise da propensão empreendedora em construção civil e na análise de uma empresa específica no mercado empresarial português, a N2Build, no âmbito dos temas principais do trabalho, o Empreendedorismo e a Inovação.
Neste trabalho, para além de uma revisão teórica pertinente, foi feita também uma caraterização do estado geral do Empreendedorismo e Inovação em Portugal por forma a concluir acerca da atratividade do mercado português para a fixação de empresas tecnológicas no ramo da Engenharia Civil, da propensão empreendedora em alunos do Ensino Superior na área da Engenharia Civil e do processo de Empreendedorismo e Inovação da N2Build.
Do ponto de vista metodológico, será feita uma revisão teórica por forma a definir concretamente Empreendedorismo e Inovação, caraterizando sucintamente o seu estado em Portugal. Neste contexto, através de uma amostra de 80 questionários, será analisada a propensão empreendedora de alunos do Ensino Superior na área da Engenharia Civil. Por fim, será analisada uma empresa N2Build, através de entrevistas estandardizadas à estrutura da empresa e a relatório e contas por forma a caraterizar as suas principais inovações e posicionamento no mercado.
De acordo com os questionários analisados os resultados foram, 59% dos inquiridos consideram o mercado português um mercado atrativo para a implementação de novas empresas tecnológicas no setor da construção civil. 37% consideram o mercado português um mercado não atrativo e 4% não sabem/não responderam.
74% dos inquiridos tem vontade de no futuro criar uma empresa, motivados principalmente pela Realização pessoal/profissional com 74,07%, a Motivação económica com 51,85% e Desejo de independência com 48,15%.
This research aims to analyze the business tendency in the construction field and analysis of a specific company in the Portuguese business market, N2Build, under the main themes of the work, the Entrepreneurship and Innovation. In this work, in addition to a relevant literature review, was also made one characterization of the general state of Entrepreneurship and Innovation in Portugal in order to reach a conclusion about the attractiveness of the Portuguese market for technological companies in the civil engineering sector, the entrepreneurial propensity Students in Higher Education in the field of Civil Engineering and the process of Entrepreneurship and Innovation in N2Build. From a methodological point of view, a literature review will be done in order to thoroughly define Entrepreneurship and Innovation, briefly featuring their status in Portugal. In this context, through a sample of 80 questionnaires, the entrepreneurial propensity of students of higher education in the field of Civil Engineering will be analyzed. Finally, N2Build Company will be analyzed through standardized interviews to the structure of the company and the annual report in order to characterize its main innovations and market positioning. According to the questionnaire results, 59% of interviewees consider the Portuguese market an attractive one for the implementation of new technology companies in the construction sector. 37% consider the Portuguese market as non-attractive market and 4% do not know / no answer. 74% of respondents want to, in the future, create a company mainly motivated by: personal / professional realization (74.07%), economic motivation (51.85%) and desire for independence (48.15%).
This research aims to analyze the business tendency in the construction field and analysis of a specific company in the Portuguese business market, N2Build, under the main themes of the work, the Entrepreneurship and Innovation. In this work, in addition to a relevant literature review, was also made one characterization of the general state of Entrepreneurship and Innovation in Portugal in order to reach a conclusion about the attractiveness of the Portuguese market for technological companies in the civil engineering sector, the entrepreneurial propensity Students in Higher Education in the field of Civil Engineering and the process of Entrepreneurship and Innovation in N2Build. From a methodological point of view, a literature review will be done in order to thoroughly define Entrepreneurship and Innovation, briefly featuring their status in Portugal. In this context, through a sample of 80 questionnaires, the entrepreneurial propensity of students of higher education in the field of Civil Engineering will be analyzed. Finally, N2Build Company will be analyzed through standardized interviews to the structure of the company and the annual report in order to characterize its main innovations and market positioning. According to the questionnaire results, 59% of interviewees consider the Portuguese market an attractive one for the implementation of new technology companies in the construction sector. 37% consider the Portuguese market as non-attractive market and 4% do not know / no answer. 74% of respondents want to, in the future, create a company mainly motivated by: personal / professional realization (74.07%), economic motivation (51.85%) and desire for independence (48.15%).
Descrição
Orientação: António Augusto Teixeira da Costa
Palavras-chave
MESTRADO EM GESTÃO DE EMPRESAS, GESTÃO DE EMPRESAS, EMPREENDEDORISMO, INOVAÇÃO, CONSTRUÇÃO CIVIL, ESTUDOS DE CASO, PORTUGAL, MANAGEMENT, BUSINESS MANAGEMENT, ENTREPRENEURSHIP, INNOVATION, CONSTRUCTION, CASE STUDIES, PORTUGAL, N2BUILD, GESTÃO