As tecnologias de informação e comunicação na democratização do museu: estratégias digitais participativas e inclusivas
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Data
2018
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Nas últimas décadas a crescente adopção de Tecnologias de Informação e Comunicação
pelos museus, incorporadas no espaço expositivo ou como forma de providenciar uma
experiência museal remota através da Web, veio ampliar o acesso aos bens culturais a
audiências mais vastas e diversificadas, assim como possibilitar através de novas formas de
mediação uma interacção multidireccional entre as instituições e os seus utilizadores, que
podem agora envolver-se mais activamente com o património através de práticas
museológicas inovadoras mais participativas e inclusivas. Esta transformação na relação com
a audiência é considerada uma oportunidade para os museus se reinventarem e assegurarem a
sua relevância no séc. XXI como instituições democráticas, mais abertas e atentas à sociedade
e a novas realidades, participando activamente no debate e reflexão sobre questões
contemporâneas, promovendo o desenvolvimento, o entendimento mútuo e a cidadania.
Na investigação é feita uma análise do actual e potencial impacto das Tecnologias de
Informação e Comunicação nas práticas museológicas contemporâneas, focada em particular
no uso da tecnologia como instrumento de democratização do museu, no sentido de promover
a acessibilidade aos bens culturais e favorecer o envolvimento de públicos plurais com o
património. Partindo de uma revisão da literatura e através de observação e inquérito,
procurou-se averiguar dentro do cenário português e europeu, quais os recursos e estratégias
de comunicação digitais mais adoptados, quais os que se prevê virem a ter maior expressão no
futuro próximo, os principais objectivos do seu uso e os obstáculos à sua implementação. No
estudo colaboraram 50 instituições culturais europeias e nacionais, assim como visitantes de 2
instituições portuguesas seleccionadas para estudo da interacção de públicos com as TIC.
In recent decades, the increasing adoption of information and communication technologies by museums, incorporated into the exhibition space or as a way of providing a remote museum experience through the Web, has increased access to cultural assets for larger and more diverse audiences, as well as making new forms of mediation possible - multidirectional interaction between the institutions and their users, who can now become more actively involved with cultural heritage through innovative and more participatory museological practices. This transformation in relation to the audience is seen as an opportunity for museums to reinvent themselves and ensure that they continue to be relevant in the 21st century, as democratic institutions which are more open and responsive to society and changing circumstances, actively participating in debate and reflection on contemporary issues, promoting development, mutual understanding and citizenship ! This research analyses the current and potential impact of information and communication technologies in contemporary museological practices, focusing in particular on the use of technology as an instrument for democratising the museum to promote accessibility to cultural assets and to encourage the involvement of diverse audiences with cultural heritage. Based on a literature review and through observation and surveys, an attempt was made within the Portuguese and European setting to find out which are the most widely-adopted digital communication resources and strategies, which are expected to have greater use in future, the main objectives in using them and the obstacles to their implementation. Fifty European and Portuguese cultural institutions collaborated in the study, as well as visitors to two Portuguese institutions selected for analyse the audience interaction and use of the digital resources.
In recent decades, the increasing adoption of information and communication technologies by museums, incorporated into the exhibition space or as a way of providing a remote museum experience through the Web, has increased access to cultural assets for larger and more diverse audiences, as well as making new forms of mediation possible - multidirectional interaction between the institutions and their users, who can now become more actively involved with cultural heritage through innovative and more participatory museological practices. This transformation in relation to the audience is seen as an opportunity for museums to reinvent themselves and ensure that they continue to be relevant in the 21st century, as democratic institutions which are more open and responsive to society and changing circumstances, actively participating in debate and reflection on contemporary issues, promoting development, mutual understanding and citizenship ! This research analyses the current and potential impact of information and communication technologies in contemporary museological practices, focusing in particular on the use of technology as an instrument for democratising the museum to promote accessibility to cultural assets and to encourage the involvement of diverse audiences with cultural heritage. Based on a literature review and through observation and surveys, an attempt was made within the Portuguese and European setting to find out which are the most widely-adopted digital communication resources and strategies, which are expected to have greater use in future, the main objectives in using them and the obstacles to their implementation. Fifty European and Portuguese cultural institutions collaborated in the study, as well as visitors to two Portuguese institutions selected for analyse the audience interaction and use of the digital resources.
Descrição
Orientação : Mário Canova Moutinho
Palavras-chave
DOUTORAMENTO EM MUSEOLOGIA, MUSEOLOGIA, MUSEUS, TECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO, ESTRATÉGIAS DE COMUNICAÇÃO, COMUNICAÇÃO DIGITAL, COMUNICAÇÃO INCLUSIVA, MUSEOLOGY, MUSEUMS, INFORMATION AND COMMUNICATION TECHNOLOGIES, COMMUNICATION STRATEGIES, DIGITAL COMMUNICATION, INCLUSIVE COMMUNICATION