Gestão estratégica de IES : modelos e funções do planejamento estratégico em universidades públicas e privadas de Palmas – Tocantins
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2011
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O objetivo deste estudo foi de analisar os modelos e funções dos planejamentos
estratégicos adotados nas instituições de ensino superior (IES) de Palmas, Tocantins.
Procuramos, para tanto, enfatizar três grandes práticas empresariais globais que fazem parte do contexto das universidades: a competitividade, visualizada pela introdução da inovação e de novas tecnologias; a mercantilização da educação, que emergiu da forma como a educação
é tratada - ‘mercadoria’- e, assim, reflete sobre a autonomia universitária; e, por último, o
planejamento estratégico, que tomou grande proporção de uso no ensino superior nas últimas décadas. Frente ao exposto, a questão central que conduziu a pesquisa foi: como as práticas
empresariais globais (planejamento estratégico, competitividade e mercantilização da
educação) têm influenciado os modelos de gestão adotados pelas universidades frente aos desafios que enfrentam no tocante à oferta da educação superior e como os planejamentos
estratégicos expressam essa influência? Nesse sentido, analisamos os documentos dos
planejamentos estratégicos de duas IES, uma pública e outra privada, de forma a evidenciar suas diferenças e similaridades por meio dos modelos de gestão e suas principais funções,
bem como entrevistamos os gestores das IES sobre suas concepções em relação à influência
das práticas empresariais globais quanto ao planejamento estratégico. Como resultado das
análises e das entrevistas realizadas, concluímos que o planejamento estratégico é utilizado,
pelas IES, como importante ferramenta para formar a imagem institucional, pensar a universidade no futuro, evitar retrabalhos e, principalmente, melhorar os serviços prestados à
sociedade.
The objective of this study was to analyze the models and functions of the adopted strategical planning in the IES of Palmas, Tocantins. We look for to give emphasis in three great practical enterprise global that is part of the context of the universities: the competitiveness, visualized for the introduction of the innovation and new technologies; the mercantile of the education, that emerged of the form as the education is treated – ‘merchandise'- and reflects on the university's autonomy; e finally, the strategical planning, that in the last few decades took great ratio of use in superior education. Front to the displayed one, the central question that lead the research was: how the practical enterprise the global (strategical planning, competitiveness and the mercantile of education) have influenced the models of management adopted by the universities front to the challenges that face in regards to offer of the superior education and as the strategic planning express this influence? For in such a way, it was necessary to analyze documents of the strategical planning of the IES in order to evidence its models of management and its main functions, as well as interviewing the managers of the IES on its conceptions in relation to the enterprise practical use and influence of the global, over all, the strategic planning. As a result of the analysis and the interviews carried through with the managers, we conclude that the strategic planning is used by the IES as a important tool to form the institutional image, to think the university about the future, to prevent worked and, mainly, to improve the services given to the society.
The objective of this study was to analyze the models and functions of the adopted strategical planning in the IES of Palmas, Tocantins. We look for to give emphasis in three great practical enterprise global that is part of the context of the universities: the competitiveness, visualized for the introduction of the innovation and new technologies; the mercantile of the education, that emerged of the form as the education is treated – ‘merchandise'- and reflects on the university's autonomy; e finally, the strategical planning, that in the last few decades took great ratio of use in superior education. Front to the displayed one, the central question that lead the research was: how the practical enterprise the global (strategical planning, competitiveness and the mercantile of education) have influenced the models of management adopted by the universities front to the challenges that face in regards to offer of the superior education and as the strategic planning express this influence? For in such a way, it was necessary to analyze documents of the strategical planning of the IES in order to evidence its models of management and its main functions, as well as interviewing the managers of the IES on its conceptions in relation to the enterprise practical use and influence of the global, over all, the strategic planning. As a result of the analysis and the interviews carried through with the managers, we conclude that the strategic planning is used by the IES as a important tool to form the institutional image, to think the university about the future, to prevent worked and, mainly, to improve the services given to the society.
Descrição
Orientação: Rosilda Arruda Ferreira ; co-orientação: Maria Manuela Guilherme
Palavras-chave
EDUCAÇÃO, POLÍTICA EDUCATIVA, PLANEAMENTO ESTRATÉGICO, UNIVERSIDADES, COMPETITIVIDADE, AUTONOMIA EDUCACIONAL, BRASIL, EDUCATION, EDUCATIONAL POLICY, STRATEGIC PLANNING, COMPETITIVENESS, EDUCATIONAL AUTONOMY, UNIVERSITIES, BRAZIL, MESTRADO EM CIÊNCIAS DA EDUCAÇÃO