Estratégias de internacionalização : razões e fatores decisivos : estudo de caso na Ceiba Intercontinental
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Data
2021
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The main objective of this investigation was to understand how Ceiba Intercontinental started
its internationalization process, that is, what measures were implemented to initiate and increase
the volume of business at the international level. Thus, we seek to know the strategies, reasons,
and decisive factors for Ceiba's internationalization. In a globalized market, internationalization
and innovation correspond to priority factors for the growth and development of companies.
With this objective in mind, a survey was designed in Portuguese and Spanish for the airline's
customers, as well as an interview guide that was applied to two Ceiba employees. To obtain
the samples, we used a non-random convenience sampling process, and it was possible to
validate the responses of 64 respondents and 2 interviews. The results show that Ceiba
Intercontinental invests in professional training and in the acquisition of new aircraft, seeking
to create partnerships with other established companies to take advantage of synergies, which
bring cost reduction and increased notoriety in the markets where it wants to start flying. Its
strategy involved the acquisition of aircraft with greater autonomy to be able to fly to Spain,
where most of the Guinean diaspora is located, and to other countries on the African continent,
facilitating the transport of people and goods. Ceiba is supported by the Government of
Equatorial Guinea and internationalization is a way to increase income, helping the national
economy, especially in times of crisis. The pandemic slowed down the internationalization
process as borders were closed and there was a reduction in the number of air travel.
Descrição
Orientação: António Augusto Teixeira da Costa
Palavras-chave
MESTRADO EM GESTÃO DE EMPRESAS, GESTÃO DE EMPRESAS, CEIBA INTERCONTINENTAL, COMPETITIVIDADE, ESTRATÉGIAS EMPRESARIAIS, INTERNACIONALIZAÇÃO DE EMPRESAS, BUSINESS MANAGEMENT, COMPETITIVENESS, BUSINESS STRATEGIES, BUSINESS INTERNATIONALIZATION