Jovens, cultura popular e consumo massificado : Um estudo sobre a Festa do Rosário de Pombal
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2009
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Resumo
O objeto dessa pesquisa é o estudo da juventude e sua inserção ou não na
cultura do consumo massificado pós-moderno no cenário histórico tradicional da
Festa do Rosário, que tem mais de cem anos de existência na cidade de
Pombal/PB. O problema desta investigação foi sintetizado pela seguinte pergunta:
Quais são as representações simbólicas dos jovens de ensino médio a respeito
da comparação entre a cultura tradicional e do consumo moderno, que vêm sendo
mescladas na Festa do Rosário de Pombal/PB? Descobrimos que o consumismo
foi incorporado às tradições históricas desta cidade através da prática imperativa
de se medir simbolicamente a posição das pessoas pelo que elas supostamente
têm e pelo que elas “podem” comprar e exibir, especialmente no decorrer das
comemorações da festa do Rosário. Esta mentalidade reproduz a radiografia da
sociedade de Pombal/PB, que é baseada em dois pólos, os ricos e pobres, que
hoje são representados pelos que “podem” consumir e os que supostamente não
têm poder aquisitivo. Em suma, as tradições deste contexto social foram
traduzidas para os tempos modernos e de cultura de consumo. Os autores que
inspiraram esta pesquisa foram: Gramsci (1986 e 1989), Martín-Barbero (1997),
Canclini (1995), Featherstone (1995), Debord (1997), Hall (1996 e 1999), Dupas
(1999), além de Seixas (2004), o historiador de Pombal, entre outros.
The object of this research is the study of youth and its insertion or not in posmodern massified consumption culture in traditional historic scenery of Rosário’s Party, that have more than a hundred years of existence in Pombal/PB city. The problem of this investigation can be synthesized by the follow question: Which are the symbolic representations of the young people of College about the comparison between the traditional culture and the modern consumption, what came being mixed in Rosário’s Party of Pombal/PB? We discovered that the consumptions was incorporated to the historic traditions of this city across the imperative practice of to measure symbolically the social position of the persons by what they supposed have and by what they “can” purchase and show, specially in pass away the Rosários’s Party commemorations. This mentality reproduces the society’s radiography of Pombal/PB, which is based in two poles, the riches and the poorest people, which today are represented by whose “can” consume and by the people that supposedly haven’t acquisitive power. In summa, the traditions of this social context were translated to modern times of consumption culture. The authors that inspirited this research were: Gramsci (1986 e 1989), Martín-Barbero (1997), Canclini (1995), Featherstone (1995), Debord (1997), Hall (1996 and 1999), Dupas (1999), beyond Seixas (2004), the Pombal’s historiographer, between others.
The object of this research is the study of youth and its insertion or not in posmodern massified consumption culture in traditional historic scenery of Rosário’s Party, that have more than a hundred years of existence in Pombal/PB city. The problem of this investigation can be synthesized by the follow question: Which are the symbolic representations of the young people of College about the comparison between the traditional culture and the modern consumption, what came being mixed in Rosário’s Party of Pombal/PB? We discovered that the consumptions was incorporated to the historic traditions of this city across the imperative practice of to measure symbolically the social position of the persons by what they supposed have and by what they “can” purchase and show, specially in pass away the Rosários’s Party commemorations. This mentality reproduces the society’s radiography of Pombal/PB, which is based in two poles, the riches and the poorest people, which today are represented by whose “can” consume and by the people that supposedly haven’t acquisitive power. In summa, the traditions of this social context were translated to modern times of consumption culture. The authors that inspirited this research were: Gramsci (1986 e 1989), Martín-Barbero (1997), Canclini (1995), Featherstone (1995), Debord (1997), Hall (1996 and 1999), Dupas (1999), beyond Seixas (2004), the Pombal’s historiographer, between others.
Descrição
Orientação: Maria Otilia Telles Storni ; co-orientação: António Teodoro
Palavras-chave
EDUCAÇÃO, CONSUMISMO, REPRESENTAÇÕES SOCIAIS, CULTURA POPULAR, BRASIL, MESTRADO EM CIÊNCIAS DA EDUCAÇÃO, EDUCATION, CONSUMERISM, SOCIAL REPRESENTATIONS, FOLKLORE, BRAZIL