Avaliação da satisfação com o serviço de autocarros turísticos panorâmicos da cidade do Porto
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Data
2020
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Resumo
O turismo implica a noção de movimento e os turistas deslocam-se até um destino para conhecer e visitar pontos turísticos que correspondam aos seus interesses pessoais. Transportar os turistas até ao destino, proporcionar uma viagem rápida, confortável e a um preço adequado são caraterísticas da moderna mobilidade turística.
Para que os visitantes possam deslocar-se durante a sua estadia, é essencial a existência de uma boa rede de transportes que se torne num fator distintivo da competitividade do destino turístico. Dessa necessidade, surgem empresas dedicadas aos transportes de turistas, como é o caso dos autocarros turísticos panorâmicos presentes nos destinos turísticos urbanos, caraterizados pelos seus dois pisos, pela sua vista panorâmica e pela técnica de visita hop-on hop-off, permitindo aos visitantes entrar e sair do veículo durante o circuito que passa pelas principais atrações turísticas de uma cidade.
Nesse âmbito, o objetivo da dissertação é avaliar o grau de satisfação dos turistas da cidade do Porto com o serviço de autocarros turísticos panorâmicos das empresas turísticas City Sightseeing, Yellow Bus e Cityrama Gray Line. Visto não existir uma pesquisa que determine a satisfação dos visitantes da cidade do Porto com este serviço turístico, este estudo é pertinente. A recolha de dados foi realizada através de questionários e a resultante análise quantitativa procura determinar se o tour de que o turista usufruiu para descobrir o Porto gerou um sentimento de satisfação.
Os resultados obtidos indicam que o grau de satisfação dos turistas do Porto com o serviço de autocarros turísticos panorâmicos é satisfatório, porém, determinados aspetos poderiam ser melhorados para aumentar o sucesso das empresas turísticas responsáveis pelo serviço na Cidade Invicta. Este estudo contribui para um melhor conhecimento do serviço de autocarros turísticos panorâmicos e para perceber que aspetos mais satisfazem os turistas, podendo levá-los a ser leais a um destino de turismo urbano.
Tourism implies the notion of movement, the tourists travel to a destination to see and visit points of interest which match up to their own personal interests. Transporting tourists to the destination, providing a quick trip, comfortable and with affordable prices are characteristics of the modern touristic mobility. In order for the visitors to be able to move during their stay, it is essential the existence of a good transport network that will become a distinctive factor in the competition of the touristic destinations. Out of this need, enterprises arise dedicated to the transport of tourists, as in the case of the panoramic touristic buses which are present in the urban touristic destinations, renowned for their two floors, panoramic view and for the visiting technique of hop-on hop-off, allowing visitors to get in and out of the vehicle during its touring through the city. On this note, the goal of this dissertation is to evaluate the satisfaction of the tourists of the city of Porto with the service of panoramic touristic buses of the tourism enterprises City Sightseeing, Yellow Bus and Cityrama Gray Line. Since a research which determines the satisfaction of the visitors of the city of Porto with this touristic service is not available, this study is pertinent. The research of data was gathered though surveys and the final analysis intends to determine if the tour that the tourist enjoyed to discover Porto generated a feeling of satisfaction. The results indicate that the degree of satisfaction of the tourists of Porto with the service of the panoramic touristic buses is satisfactory, however, certain aspects could be improved to further improve the success of the touristic enterprises responsible for the service in the City Invicta. This study contributes for a better knowledge of the service provided by the panoramic touristic buses and to understand which aspects mostly satisfy the tourists, which could lead them to be loyal to a urban touristic destination.
Tourism implies the notion of movement, the tourists travel to a destination to see and visit points of interest which match up to their own personal interests. Transporting tourists to the destination, providing a quick trip, comfortable and with affordable prices are characteristics of the modern touristic mobility. In order for the visitors to be able to move during their stay, it is essential the existence of a good transport network that will become a distinctive factor in the competition of the touristic destinations. Out of this need, enterprises arise dedicated to the transport of tourists, as in the case of the panoramic touristic buses which are present in the urban touristic destinations, renowned for their two floors, panoramic view and for the visiting technique of hop-on hop-off, allowing visitors to get in and out of the vehicle during its touring through the city. On this note, the goal of this dissertation is to evaluate the satisfaction of the tourists of the city of Porto with the service of panoramic touristic buses of the tourism enterprises City Sightseeing, Yellow Bus and Cityrama Gray Line. Since a research which determines the satisfaction of the visitors of the city of Porto with this touristic service is not available, this study is pertinent. The research of data was gathered though surveys and the final analysis intends to determine if the tour that the tourist enjoyed to discover Porto generated a feeling of satisfaction. The results indicate that the degree of satisfaction of the tourists of Porto with the service of the panoramic touristic buses is satisfactory, however, certain aspects could be improved to further improve the success of the touristic enterprises responsible for the service in the City Invicta. This study contributes for a better knowledge of the service provided by the panoramic touristic buses and to understand which aspects mostly satisfy the tourists, which could lead them to be loyal to a urban touristic destination.
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Orientação: Alexandra Matos Pereira
Palavras-chave
MESTRADO EM GESTÃO DE TURISMO, GESTÃO, MANAGEMENT, TURISMO, TOURISM, MOBILIDADE URBANA, URBAN MOBILITY, MOBILIDADE, MOBILITY, TRANSPORTES RODOVIÁRIOS, ROAD TRANSPORT, PORTO, OPORTO, TURISMO URBANO, URBAN TOURISM