Comportamento dos consumidores e a evolução do mercado de combustíveis em Portugal e os combustíveis simples
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2017
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Este estudo pretende averiguar como é que as pessoas reagiram perante a introdução de novos produtos neste setor, designados de combustíveis não aditivados ou combustíveis simples.
Foi efetuado um levantamento de leis que exercem influência neste setor e que foram consideradas relevantes para o estudo, acompanhando uma revisão teórica centrada nos processos de compra dos consumidores e nos fatores que influenciam estas escolhas. Realizou-se também um questionário aplicado a consumidores de combustíveis, obtendo-se uma amostra de 327 consumidores de uma população de 547733 pessoas, com o objetivo de conhecer as opiniões das pessoas acerca deste mercado e seus produtos.
Durante o estudo verificou-se que os consumidores se encontram pouco satisfeitos com os preços praticados. Foi possível concluir ainda que os consumidores consideram importante a inclusão destes produtos no mercado e que na altura de escolher qual a variedade de combustível que pretendem adquirir, é o preço que exerce maior influência na escolha.
Com esta informação os intervenientes podem realizar campanhas de sensibilização mais específicas e eficazes. Assim, os consumidores passariam a disponibilizar de mais e melhor informação quando adquirissem estes produtos.
Futuramente este estudo poderia ser levado a um nível nacional ou procurar saber as opiniões dos revendedores relativamente aos mesmos, ao invés dos consumidores.
This study seeks to find out how people reacted to the introduction of new products in this sector, called non-additive fuels or simple fuels. A survey was made of laws that influence this sector and were considered relevant to the study, following a theoretical review focused on consumer buying processes and the factors that influence these choices. A questionnaire was also applied to fuel consumers, obtaining a sample of 327 consumers from a population of 547733, in order to know people's opinions about the fuel market and its products. During the study it was found that consumers were dissatisfied with the prices charged, but that simple fuels are important to the market. It was also possible to conclude that consumers consider it important to include these products on the market and that when choosing which variety of fuel to buy, it’s the price that exerts the greatest influence on the choice. In this way, consumers would be able to acquire more and better information, enabling them to make the best possible choices when they want to buy fuel. In the future this study could be taken to a national level or seek out the opinions of the resellers regarding them, rather than the consumers.
This study seeks to find out how people reacted to the introduction of new products in this sector, called non-additive fuels or simple fuels. A survey was made of laws that influence this sector and were considered relevant to the study, following a theoretical review focused on consumer buying processes and the factors that influence these choices. A questionnaire was also applied to fuel consumers, obtaining a sample of 327 consumers from a population of 547733, in order to know people's opinions about the fuel market and its products. During the study it was found that consumers were dissatisfied with the prices charged, but that simple fuels are important to the market. It was also possible to conclude that consumers consider it important to include these products on the market and that when choosing which variety of fuel to buy, it’s the price that exerts the greatest influence on the choice. In this way, consumers would be able to acquire more and better information, enabling them to make the best possible choices when they want to buy fuel. In the future this study could be taken to a national level or seek out the opinions of the resellers regarding them, rather than the consumers.
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Orientação: Felipa Cristina Henriques Rodrigues Lopes dos Reis
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MESTRADO EM GESTÃO DE EMPRESAS, GESTÃO, GESTÃO DE EMPRESAS, COMPORTAMENTO DOS CONSUMIDORES, MERCADO PETROLÍFERO, COMBUSTÍVEIS, SATISFAÇÃO DO CLIENTE, MANAGEMENT, BUSINESS MANAGEMENT, CONSUMER BEHAVIOUR, OIL MARKET, FUELS, CLIENT SATISFACTION, PORTUGAL, PORTUGAL