A extinção do espaço físico como consequência da transição tecnológica e geracional : estudo sobre a consequência do comércio online no comércio tradicional a médio prazo
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Em tempos, alguém que vivesse numa localidade isolada dificilmente teria acesso às grandes marcas, com o comércio online e as lojas digitais tudo isso ficou possível sem a necessidade de sair de casa. A problemática do estudo assenta no aumento crescente das gerações em comprar única e exclusivamente online, remetendo somente para certos produtos a compra presencial, esta transição tecnológica e a aposta das grandes companhias nas lojas online está a moldar o comércio presencial podendo afetar ou dinamizar de forma irreversível a economia mundial. Esta investigação ocorreu com base na revisão de literatura onde se recolheu a informação mais pertinente e atualizada sobre o estado da arte, este capítulo do estudo contou com o uso de materiais de recolha de dados de modo a perceber a evolução do comportamento do consumidor. No capítulo da metodologia, realizou-se um questionário com o objetivo de analisar o comportamento e evolução da intenção de compra dos consumidores das diferentes gerações existentes, de modo a permitir prever o impacto que a evolução da tecnologia e as gerações vindouras terão no comércio. O questionário online teve a participação de 101 inquiridos, sendo posteriormente analisadas as respostas e feitos estudos com base no programa de analise de dados SPSS. Considerando os resultados obtidos na metodologia desta investigação, a transição tecnológica irá substituir muitos dos espaços físicos existentes, a compra online atualmente não depende inteiramente da geração, é necessário preparar as empresas tradicionais, designadas PME´s para o surgimento de start-ups impulsionadoras da compra online. Além disto, concluiu-se que a transição tecnológica está nos seus primeiros passos, pois tecnologias disruptivas estão ainda na sua fase de estudo inicial, como é o exemplo da web 3.0, criptomoedas e a inteligência artificial. A preparação das gerações para esta transição terá de ser conectada à preparação das empresas, pois o desaparecimento de grande parte dos espaços físicos tradicionais é inevitável independentemente da relação pouco significativa entre geração e compra online.
Commerce has been molding itself to people's needs since the invention of the internet, becoming intrusive, but at the same time accessible. In the past, someone who lived in an isolated location would find it hard to obtain some products. With the beginning of the online commerce and the digital stores all this became possible. Later, suggestions based on the study of people and standardized tastes of the same age group, gender or places frequented, thus allowing to offer a personalized choice of what is presented while browsing the internet, this was the birth of artificial intelligence applied to the context of online commerce. This research was based on the literature review where the most pertinent and updated information was collected, this chapter of the study relied on the use of research materials in order to understand the evolution of consumer behavior. In the chapter named methodology, a questionnaire was carried out with the aim of analysing the behaviour and evolution of the purchase intention of consumers on different generations, in order to predict the impact that the evolution of technology on future generations will have on commerce. The online questionnaire had the participation of 101 respondents, and the answers were later analyzed, studies were carried out based on the SPSS data analysis program. Considering the results obtained in the methodology of this research, the technological transition will replace many of the existing platforms, online shopping currently does not depend entirely on generation, it is necessary to prepare traditional companies, called SMEs for the emergence of start-ups that drive online shopping. In addition, it was concluded that the technological transition is in its first steps, as disruptive technologies are still in their initial phase, such as web 3.0, cryptocurrencies and artificial intelligence. The preparation of generations for this transition will have to be connected to the preparation of companies, as the disappearance of a large part of traditional physical spaces is inevitable regardless of the insignificant relationship between generation and online shopping.
Commerce has been molding itself to people's needs since the invention of the internet, becoming intrusive, but at the same time accessible. In the past, someone who lived in an isolated location would find it hard to obtain some products. With the beginning of the online commerce and the digital stores all this became possible. Later, suggestions based on the study of people and standardized tastes of the same age group, gender or places frequented, thus allowing to offer a personalized choice of what is presented while browsing the internet, this was the birth of artificial intelligence applied to the context of online commerce. This research was based on the literature review where the most pertinent and updated information was collected, this chapter of the study relied on the use of research materials in order to understand the evolution of consumer behavior. In the chapter named methodology, a questionnaire was carried out with the aim of analysing the behaviour and evolution of the purchase intention of consumers on different generations, in order to predict the impact that the evolution of technology on future generations will have on commerce. The online questionnaire had the participation of 101 respondents, and the answers were later analyzed, studies were carried out based on the SPSS data analysis program. Considering the results obtained in the methodology of this research, the technological transition will replace many of the existing platforms, online shopping currently does not depend entirely on generation, it is necessary to prepare traditional companies, called SMEs for the emergence of start-ups that drive online shopping. In addition, it was concluded that the technological transition is in its first steps, as disruptive technologies are still in their initial phase, such as web 3.0, cryptocurrencies and artificial intelligence. The preparation of generations for this transition will have to be connected to the preparation of companies, as the disappearance of a large part of traditional physical spaces is inevitable regardless of the insignificant relationship between generation and online shopping.