Flagship Stores: The new all-inclusive Shoppingscape
Miniatura indisponível
Ficheiros
Data
2013
Autores
Título da revista
ISSN da revista
Título do Volume
Editora
Edições Universitárias Lusófonas
Resumo
Shoppingscapes are socio-cultural icons of a city, the signs of an era, the transformers of the urban landscape, and the experience providers to the users. It is around retail or the economic centers of the city, that the cultural and the social centers develop. If the historical precedent of retail, social, and cultural activities existing in a symbiotic relationship is to hold true in today’s market, the definition of shoppingscape can be applied to a new consolidated setting in the form of flagship stores. Flagship stores are retail spectacles that serve the purpose of retailment, exclusive social interaction, creation of culture, all while providing an exclusive sales shrine for the customer. This paper explores the flagship stores as the new shoppingscape and identifies the spatial appropriations with flagship stores that are similar to the traditional shoppingscape where the intent is to convert retail into experience fully integrated into other cultural activities such as theatre and art. Furthermore, this paper explores the impact of an all-inclusive flagship store format that distinguishes it from historic precedents and judges its’ impact on the shoppingscape.
Descrição
Revista Lusófona de Arquitectura e Educação
Palavras-chave
ARQUITETURA, ARCHITECTURE, PROJETOS ARQUITETÓNICOS, ARCHITECTURE PROJECTS, MARCAS COMERCIAIS, TRADEMARKS, IMAGEM DE MARCA, BRAND IMAGE, ESTABELECIMENTOS COMERCIAIS, COMMERCIAL ESTABLISHMENTS