Flagship Stores: The new all-inclusive Shoppingscape

Ver registo simples
dc.contributor.authorSharma, Bhakti
dc.contributor.institutionEscola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
dc.date.issued2013
dc.descriptionRevista Lusófona de Arquitectura e Educação
dc.description.abstractShoppingscapes are socio-cultural icons of a city, the signs of an era, the transformers of the urban landscape, and the experience providers to the users. It is around retail or the economic centers of the city, that the cultural and the social centers develop. If the historical precedent of retail, social, and cultural activities existing in a symbiotic relationship is to hold true in today’s market, the definition of shoppingscape can be applied to a new consolidated setting in the form of flagship stores. Flagship stores are retail spectacles that serve the purpose of retailment, exclusive social interaction, creation of culture, all while providing an exclusive sales shrine for the customer. This paper explores the flagship stores as the new shoppingscape and identifies the spatial appropriations with flagship stores that are similar to the traditional shoppingscape where the intent is to convert retail into experience fully integrated into other cultural activities such as theatre and art. Furthermore, this paper explores the impact of an all-inclusive flagship store format that distinguishes it from historic precedents and judges its’ impact on the shoppingscape.en
dc.description.statusNon peer reviewed
dc.formatapplication/pdf
dc.identifier.citationSharma , B 2013 , ' Flagship Stores: The new all-inclusive Shoppingscape ' , Revista Lusófona de Arquitectura e Educação .
dc.identifier.issn1646-6756
dc.language.isoeng
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofRevista Lusófona de Arquitectura e Educação
dc.rightsopenAccess
dc.subjectARQUITETURA
dc.subjectPROJETOS ARQUITETÓNICOS
dc.subjectMARCAS COMERCIAIS
dc.subjectIMAGEM DE MARCA
dc.subjectESTABELECIMENTOS COMERCIAIS
dc.subjectARCHITECTURE
dc.subjectARCHITECTURE PROJECTS
dc.subjectTRADEMARKS
dc.subjectBRAND IMAGE
dc.subjectCOMMERCIAL ESTABLISHMENTS
dc.titleFlagship Stores: The new all-inclusive Shoppingscapeen
dc.typearticle

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
4264-14203-1-PB.pdf
Tamanho:
2.02 MB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
1.71 KB
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

Revista Lusófona de Arquitectura e Educação nº 08-09 (2013)