Uma análise das motivações determinantes da procura no âmbito do turismo de experiência
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Data
2018
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Resumo
O presente trabalho teve como objetivo analisar os motivos determinantes da
procura no âmbito do turismo de experiência por turistas brasileiros, através de um estudo
embasado nas teorias das motivações e os fatores ‘push’ e ‘pull’, na influência das
experiências proporcionadas e como a autenticidade das atividades turísticas é percebida e
pode contribuir na motivação e decisão de compra do consumidor viajante.
Para esta dissertação foi realizada uma pesquisa de caráter exploratório baseada
na revisão da literatura e diversos estudos que pudessem auxiliar na abordagem aos
conceitos das variáveis Motivação, Experiência e Autenticidade, suas dimensões e
vinculações ao turismo. Numa segunda etapa, fez-se necessário uma análise quantitativa,
através de um questionário online elaborado com questões relacionadas aos motivos de
viajar, aos atributos do destino, a importância das experiências e como a autenticidade é
percebida pelos viajantes.
Os resultados apontam que as experiências vividas em um destino turístico
possuem uma grande influência na decisão de compra, pois estas experiências estão
ligadas ao desejo interno do indivíduo e devem proporcionar lembranças boas e
inesquecíveis daquele local, e indicam que a experiência autêntica é importante porque
proporciona novos conhecimentos e pode estimular a curiosidade para aprender coisas
novas, e a busca por novidade é uma das principias motivações quando a questão é viajar
para turismo.
The objective of this research was to analyze the determinants of the demand for tourism by Brazilian tourists through a study based on theories of push and pull motivation factors, the influence of the experiences provided and how the authenticity of tourist activities is perceived and can contribute to the motivation and buying decision of the traveling consumer. For this thesis, an exploratory research was carried out based on the literature review and several studies that could help to approach the concepts of the variables Motivation, Experience and Authenticity, their dimensions and links to tourism. In a second step, a quantitative analysis was necessary, through an online survey elaborated with questions related to the reasons of travel, the attributes of the destination, the importance of the experiences and how the authenticity is perceived by the travelers. The results show that experiences in a tourist destination have a great influence on the purchase decision, since these experiences are linked to the individual's inner desire and should provide good and unforgettable memories of that place and indicate that the authentic experience is important because it provides new knowledge and can stimulate the curiosity to learn new things, and the search for novelty is one of the main motivations when the issue is to travel to tourism.
The objective of this research was to analyze the determinants of the demand for tourism by Brazilian tourists through a study based on theories of push and pull motivation factors, the influence of the experiences provided and how the authenticity of tourist activities is perceived and can contribute to the motivation and buying decision of the traveling consumer. For this thesis, an exploratory research was carried out based on the literature review and several studies that could help to approach the concepts of the variables Motivation, Experience and Authenticity, their dimensions and links to tourism. In a second step, a quantitative analysis was necessary, through an online survey elaborated with questions related to the reasons of travel, the attributes of the destination, the importance of the experiences and how the authenticity is perceived by the travelers. The results show that experiences in a tourist destination have a great influence on the purchase decision, since these experiences are linked to the individual's inner desire and should provide good and unforgettable memories of that place and indicate that the authentic experience is important because it provides new knowledge and can stimulate the curiosity to learn new things, and the search for novelty is one of the main motivations when the issue is to travel to tourism.
Descrição
Orientação: Álvaro Lopes Dias
Palavras-chave
MESTRADO EM TURISMO, TURISMO, TOURISM, MOTIVAÇÃO, MOTIVATION, EXPERIÊNCIA TURÍSTICA, TOURIST EXPERIENCE, AUTENTICIDADE, AUTHENTICITY