Old Market v. Shopping Malls : the impacts of changing consumer practices on Sarajevo’s urban morphology

Abstract

This paper investigates the change that has occurred over time in the commercial districts of Sarajevo. It explores how the newly opened shopping malls impact on the consumer behaviours and practices in Sarajevo, Bosnia and Herzegovina and their overall influence on the urban morphology of the city. In particular the impact of the newly opened modern shopping malls on the city’s traditional retail districts, such as Baščaršija and Ferhadija Street and the city’s urban expansion towards the west throughout its history, are analysed in this paper. Based on a detailed review of existing literature, questionaries and interviews with the general public and business owners both in the traditional market district and new shopping malls, this study will provide valuable information for future research focusing the urban planning in Sarajevo.