A problemática do design em Portugal: responsabilidade cultural e social do designer
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2013
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O estudo é o resultado de uma investigação de natureza teórica e histórica, que procura verificar que fatos de ordem politica, económica, social e cultural, contribuíram para o surgimento da profissão de designer, em Portugal.
Realça, também, as ações particulares e de conjunto, de algumas figuras que mais se destacaram no percurso da atividade projectual e que pressagiaram o estabelecimento institucional de uma formação autónoma, que levou ao reconhecimento da atividade como profissão.
Contempla, também, uma breve análise das manifestações culturais artísticas, que eclodiram na Europa, e que influenciaram o percurso teórico e prático dos percursores do Design em Portugal.
O estudo focaliza ainda uma reflexão sobre a prática do designer, no que tange a sua responsabilidade enquanto ator de mudança, da visão que a sociedade em geral, possui da profissão, muitas vezes distante do seu real valor interventivo.
The study is the outcome of a theoretical and historical research which attempts to confirm that political, economic, social and cultural facts all contribute to the emergence of professional designers in Portugal. At the same time, this study emphasizes individual and collective actions, by some of the most outstanding personalities within project conception. These people anticipated the institutional foundation of a autonomous instruction process which, eventually, led to the recognition of design as a professional activity. It also presents a brief analysis of European cultural and artistic activity with a theoretical and practical influence upon pioneer designers in Portugal. Finally, the study highlights a reflexion about the practice of designers, as far as their role in terms of social change is concerned. If takes into account the way society in general regards the profession, very often a distorted perception, far from its real interventive value.
The study is the outcome of a theoretical and historical research which attempts to confirm that political, economic, social and cultural facts all contribute to the emergence of professional designers in Portugal. At the same time, this study emphasizes individual and collective actions, by some of the most outstanding personalities within project conception. These people anticipated the institutional foundation of a autonomous instruction process which, eventually, led to the recognition of design as a professional activity. It also presents a brief analysis of European cultural and artistic activity with a theoretical and practical influence upon pioneer designers in Portugal. Finally, the study highlights a reflexion about the practice of designers, as far as their role in terms of social change is concerned. If takes into account the way society in general regards the profession, very often a distorted perception, far from its real interventive value.
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Orientação: Vitor Manuel Teixeira Manaças
Palavras-chave
COMUNICAÇÃO, DESIGN, DESIGNERS, RESPONSABILIDADE SOCIAL, COMMUNICATION, DESIGN, SOCIAL RESPONSIBILITY, DESIGNERS, PORTUGAL, MESTRADO EM DESIGN