Influence of Instagram® and digital content creators on university students’ food choices
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Data
2024
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Editora
Edições Universitárias Lusófonas
Resumo
O Instagram® tornou-se numa das redes sociais mais utilizadas pelos jovens em todo o mundo. Diversos estudos têm demonstrado que o uso excessivo da internet pode ser prejudicial para a saúde dos utilizadores, principalmente no que diz respeito às suas escolhas alimentares. Posto isto o principal objetivo do presente estudo foi avaliar a influência das redes sociais, sobretudo do Instagram®, e dos criadores de conteúdo digital, nos hábitos alimentares de estudantes universitários portugueses. Através de um questionário online, foram analisados os dados de 137 participantes, com idades compreendidas entre os 18 e os 24 anos, estudantes de ciências da saúde e desporto (CSD) ou outras áreas não relacionadas. Verificou-se que 42,3% dos participantes referiram ter seguido dicas/conselhos alimentares de criadores de conteúdo digital, dos quais 53,4% afirmaram não ter verificado a credibilidade científica dessas recomendações. Adicionalmente, 38% já tinham adotado dietas publicitadas por estes influenciadores, dos quais 61,5% referiram ser com intenção de emagrecimento. No entanto, 65,6% da amostra referiu não ter alcançado os resultados desejados. Por fim, na compra de um produto alimentar, 70,1% do total da amostra referiu ter em consideração a opinião de um nutricionista em detrimento da opinião de um criador de conteúdo digital. Em conclusão, os alunos das áreas de CSD foram menos influenciados pelo Instagram® e pelos criadores de conteúdo digital em comparação com os restantes alunos.
Instagram® has become one of the most widely used social networks by young people worldwide. Studies have shown that the excessive use of the internet can be harmful to the health of users, especially regarding your food choices. The main objective of this analysis was to evaluate the influence of Instagram® and digital content creators on the eating habits of Portuguese university students. Using an online questionnaire through the Google Forms platform, data from 137 participants, aged between 18 and 24 years, studying in Health Sciences and Sports (HSS) or other unrelated areas, was analyzed. It was found that 42.3% of the participants reported following food tips/advice from digital content creators, of whom 53.4% stated that they did not verify the scientific credibility of these recommendations. Moreover, 38% had already adopted diets advertised by these digital content creators, of whom 61.5% reported intending to lose weight. However, 65.6% of the sample reported not achieving the desired results. Finally, when purchasing a food product, 70.1% of the total sample reported taking into consideration the opinion of a nutritionist over that of a digital content creator. In conclusion, students in HSS areas were less influenced by social networks and digital content creators than other students.
Instagram® has become one of the most widely used social networks by young people worldwide. Studies have shown that the excessive use of the internet can be harmful to the health of users, especially regarding your food choices. The main objective of this analysis was to evaluate the influence of Instagram® and digital content creators on the eating habits of Portuguese university students. Using an online questionnaire through the Google Forms platform, data from 137 participants, aged between 18 and 24 years, studying in Health Sciences and Sports (HSS) or other unrelated areas, was analyzed. It was found that 42.3% of the participants reported following food tips/advice from digital content creators, of whom 53.4% stated that they did not verify the scientific credibility of these recommendations. Moreover, 38% had already adopted diets advertised by these digital content creators, of whom 61.5% reported intending to lose weight. However, 65.6% of the sample reported not achieving the desired results. Finally, when purchasing a food product, 70.1% of the total sample reported taking into consideration the opinion of a nutritionist over that of a digital content creator. In conclusion, students in HSS areas were less influenced by social networks and digital content creators than other students.
Descrição
Publisher Copyright: © 2024 ALIES. All rights reserved.
Palavras-chave
HEALTH SCIENCES, NUTRITION, FOODS, DIET, EATING HABITS, FEEDING, YOUNG PEOPLE, COLLEGE STUDENTS, SOCIAL NETWORKS, CIÊNCIAS DA SAÚDE, NUTRIÇÃO, ALIMENTAÇÃO, DIETA ALIMENTAR, HÁBITOS ALIMENTARES, ALIMENTOS, JOVENS, ESTUDANTES UNIVERSITÁRIOS, INSTAGRAM, REDES SOCIAIS, INTERNET
Citação
Fontes, T, Serra-Ferreira, P & Ferreira-Pêgo, C 2024, 'Influence of Instagram ® and digital content creators on university students’ food choices', Biomedical and Biopharmaceutical Research, vol. 21, no. 1, pp. 56-69. https://doi.org/10.19277/bbr.21.1.342