As redes digitais e a influência no comportamento dos adeptos de futebol . Estudo de caso : comunidades virtuais no Facebook de Grêmio e Internacional e interatividade no Youtube durante a transmissão ao vivo de dois Gre-Nais
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2021
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Neste trabalho pretende-se analisar a influência das redes digitais no comportamento
dos adeptos de futebol. Para tanto, foi feito o acompanhamento de duas partidas entre os
clubes brasileiros Grêmio Foot-Baal Porto Alegrense e Sport Club Internacional na fase
de grupos da Libertadores da América 2020.
A análise se concentrou na observação dos comentários durante a transmissão dos
jogos em três rádios no Youtube, sendo duas vinculadas aos clubes e uma emissora neutra,
além da verificação dos posts em três comunidades virtuais do Facebook e respectivas
mensagens dos integrantes adeptos das duas agremiações. Também foi feito o
acompanhamento dos principais sites de notícias que repercutiram o clássico e a ênfase
dada em relação aos confrontos.
Como embasamento teórico foram estudadas questões como a identidade, ou a fuga
identitária buscada no meio digital, a teoria do contágio, em que uma voz pode induzir
muitas outras a seguirem o mesmo caminho e as formas de recepção e transmissão de
mensagens por parte dos indivíduos. A metodologia aplicada foi o estudo de caso, em que
se observou, através da recolha e análise dos dados que grande parte dos adeptos tece
comentários provocativos e agressivos, na maioria das vezes induzidos por uma
postagem, outro comentário ou mesmo pela manchete de um site de notícias.
Portanto, no caso específico do futebol, que envolve paixão e um fanatismo quase
cego por parte dos adeptos, onde há muitas provocações e ofensas e a possibilidade do
usuário utilizar nomes falsos no meio digital, os estudos demonstraram que, sim, as redes
digitais influenciam o comportamento dos adeptos de futebol.
This work intends to analyze the influence of digital networks on the behavior of football fans. To this end, two matches were played between the Brazilian clubs Grêmio Foot-Baal Porto Alegrense and Sport Club Internacional in the group stage of the Libertadores da América 2020. The analysis focused on the observation of the comments during the games broadcast on three radios on Youtube, two are linked to the clubs and the other are a neutral broadcaster, in addition to the verification of posts in three virtual Facebook communities and the respective messages of the members of the two associations. The main news sites that reflected the classic and the emphasis given to the clashes were also monitored. As a theoretical basis, issues such as identity, or the identity leak in the digital medium, the contagion theory were studied, in which one voice can induce many others to follow the same path and the ways of receiving and transmitting messages by individuals . The applied methodology was the case study, in which it was observed, through the collecting and analysis of the data that a large part of the supporters makes provocative and aggressive comments, most of the times induced by a post, another comment or even the headline of a website news. Therefore, in the specific case of football, which involves passion and an almost blind fanaticism on the part of fans, where there are many provocations and offenses and the possibility for the user to use false names in the digital medium, studies have shown that, yes, digital networks influence the behavior of football fans.
This work intends to analyze the influence of digital networks on the behavior of football fans. To this end, two matches were played between the Brazilian clubs Grêmio Foot-Baal Porto Alegrense and Sport Club Internacional in the group stage of the Libertadores da América 2020. The analysis focused on the observation of the comments during the games broadcast on three radios on Youtube, two are linked to the clubs and the other are a neutral broadcaster, in addition to the verification of posts in three virtual Facebook communities and the respective messages of the members of the two associations. The main news sites that reflected the classic and the emphasis given to the clashes were also monitored. As a theoretical basis, issues such as identity, or the identity leak in the digital medium, the contagion theory were studied, in which one voice can induce many others to follow the same path and the ways of receiving and transmitting messages by individuals . The applied methodology was the case study, in which it was observed, through the collecting and analysis of the data that a large part of the supporters makes provocative and aggressive comments, most of the times induced by a post, another comment or even the headline of a website news. Therefore, in the specific case of football, which involves passion and an almost blind fanaticism on the part of fans, where there are many provocations and offenses and the possibility for the user to use false names in the digital medium, studies have shown that, yes, digital networks influence the behavior of football fans.
Descrição
Orientação: Luís M. Loureiro
Palavras-chave
MESTRADO EM COMUNICAÇÃO, REDES E TECNOLOGIAS, COMUNICAÇÃO, REDES SOCIAIS, IDENTIDADE, CONFLITOS, FUTEBOL, PÚBLICO, COMMUNICATION, SOCIAL NETWORKS, IDENTITY, CONFLICTS, FOOTBALL, PUBLIC