A relevância da sustentabilidade ambiental na gestão da Lavandaria Cavada
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Data
2020
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Resumo
A preocupação básica deste estudo é apontar as principais práticas que devem ser
utilizadas de maneira que pactue com o nível de sustentabilidade ambiental no sector. O
presente trabalho procura analisar o parâmetro da sustentabilidade na empresa tendo
como objectivo descrever a dimensão da sustentabilidade, que é categorizada em aspectos
ambientais, económicos e sociais, sendo esta interligação um diferencial para as pequenas
e médias empresas.
De forma minuciosa, com o estudo buscamos explorar e apontar as principais fontes de
degradação ambiental, como também mensurar e dimensionar os custos associados à sua
redução, com o propósito de melhorar as estratégias privadas com base no conhecimento
sobre o meio ambiente. Procuramos contextualizar a relação entre a sustentabilidade
ambiental e a actividade económica que podem servir de instrumentos para a função
redistributiva do rendimento e da riqueza do empresário tendo em conta a crescente
preocupação das pessoas em relação a preservação do ambiente. A metodologia de
pesquisa aplicada no presente trabalho é a pesquisa bibliográfica e estudo de campo. Para
a elaboração desta revisão, foram percorridos os seguintes passos: identificação do tema,
pesquisas bibliográficas, estudo de campo ou investigação na qual são incluídos os
instrumentos de recolha de dados, avaliação, interpretação dos resultados e sugestões que
servirão para realização de uma mudança cultural do empresário em relação a
sustentabilidade ambiental. Conclui-se que os principais factores que podem motivar a
adoção de práticas ambientais são o factores externos como a legislação do ambiente, o
apoio do Estado, e os factores internos (consumidores) se manifestarem preocupações
sobre o ambiente, a redução de custos, e outros factores que proporcionam o aumento do
nível de competitividade dos negócios tais como criação de valor e a visibilidade da marca
da empresa no mercado em que actua.
The main concern of this study is to point out the main practices that should be used in a way that meets the level of environmental sustainability in the sector. The present work also seeks to analyze the sustainability parameter in the company aiming to describe the sustainability dimension, which is categorized into environmental, economic and social aspects, and this interconnection is a differential for small and medium enterprises. In a detailed way, the study aims to explore and point out the main sources of environmental degradation, as well as to measure and size the costs associated with its reduction, in order to improve private strategies based on knowledge about the environment. We seek to contextualize the relationship between environmental sustainability and economic activity that can serve as instruments for the redistributive function of the income and wealth of the entrepreneur taking into account the growing concern of people about environmental conservation. The methodology of the present work is the bibliographical and field study. The research methodology applied in the present work is the bibliographic research. For the elaboration of this review, the following steps such as: identification of the theme, bibliographic research, field trip or research in which are included the instruments of data collection, evaluation, interpretation of results and suggestions that will serve to make a cultural change of the businessman in relation to environmental sustainability. We conclude that mainly factors wich may to apply environment practices are externals factors such as environment law, Government support and internals factors such as clients unveil concern about environment, low costs and others factors wich may increase level of competitivity of business such like value and brand visibility or equity where the company does in market.
The main concern of this study is to point out the main practices that should be used in a way that meets the level of environmental sustainability in the sector. The present work also seeks to analyze the sustainability parameter in the company aiming to describe the sustainability dimension, which is categorized into environmental, economic and social aspects, and this interconnection is a differential for small and medium enterprises. In a detailed way, the study aims to explore and point out the main sources of environmental degradation, as well as to measure and size the costs associated with its reduction, in order to improve private strategies based on knowledge about the environment. We seek to contextualize the relationship between environmental sustainability and economic activity that can serve as instruments for the redistributive function of the income and wealth of the entrepreneur taking into account the growing concern of people about environmental conservation. The methodology of the present work is the bibliographical and field study. The research methodology applied in the present work is the bibliographic research. For the elaboration of this review, the following steps such as: identification of the theme, bibliographic research, field trip or research in which are included the instruments of data collection, evaluation, interpretation of results and suggestions that will serve to make a cultural change of the businessman in relation to environmental sustainability. We conclude that mainly factors wich may to apply environment practices are externals factors such as environment law, Government support and internals factors such as clients unveil concern about environment, low costs and others factors wich may increase level of competitivity of business such like value and brand visibility or equity where the company does in market.
Descrição
Orientação: Carla Rebelo de Magalhães
Palavras-chave
MESTRADO EM GESTÃO, GESTÃO, GESTÃO DE EMPRESAS, SUSTENTABILIDADE, GESTÃO AMBIENTAL, EMPRESAS, MANAGEMENT, BUSINESS MANAGEMENT, SUSTAINABILITY, ENVIRONMENTAL MANAGEMENT, COMPANIES